IDEO Case

Study
SECTION 3

GROUP 2:
Anshia Bansal (P211B036)
Ashutosh Kumar Sah (P211B024)
Charu (P211B048)
Divya Bhardwaj (P211B029)
Gourav Kedia (P211B023)
IDEO’S APPROACH TO
CINEPLANET’s PROBLEMS
Cineplanet's project is aimed at identifying unmet needs of movie-goers and providing a satisfying customer experience.
To redesign cinemagoers' movie-going experience for Cineplanet, IDEO was hired as a consultant. IDEO has
implemented its human-centric approach which includes exploratory, concepting, and prototyping phase.

EXPLORATORY PHASE CONCEPTING PHASE PROTOTYPING PHASE

 Understanding and learning  Ideation  Creating prototypes from the
from customer observations  Generate Hypothesis ideas generated during
 Divergent and Convergent  Design Frameworks ideation
thinking  Consider pain points and  Field testing
 Intensive research and problems  Interaction of customers with
interaction with consumers  Consider the multiple customer prototypes
 Visiting theaters, conducted perspectives  Feedback from the end-users
interviews with industry  Brainstorming and testing of about the prototypes
experts various solutions
 Empathy-customer interview
 IDEO’s Culture and Innovation
IDEO promotes a culture that encourages creativity and continuous innovation

In the IDEO culture, help is much more deeply ingrained

They had a highly flat organizational structure, with partners' and senior executives' desks interspersed among junior
designers', encouraging an openness and accessibility

They adopt a unique "T" shape profile hiring method that assures that each employee is a master in at least one area and
is aware of all other domains and departments in order to foster collaboration and knowledge sharing. The workplace was
designed and personalized to reflect employees' individuality, allowing them to express themselves

Employees at IDEO come from a diverse range of backgrounds, demonstrating that its culture is neutral and fair

IDEO promotes human-centered innovation approach, which combines empathy for the end user with prototype and
iteration to design products that address unmet customer needs
 Recommendations…
A comfortable bed is strategically placed to create a pleasant ambience with wireless charging facilities

 Connecting a gadget with a comprehensive menu and an automatic order option, allowing clients to watch movies
without having to communicate with anyone

The opportunity to book as a pair or as a family

In-theatre discounts for future movie-screenings

Earphones for each seat, with volume controls based on personal comfort

A more engaging way of interacting with customers; redesigning how external communications are managed

Utilize data to analyze viewer behavior and provide personalized recommendations depending on their preferences, as
well as relevant discounts for their chosen films