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    Zihad Hossain
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    This document discusses market share analysis using a two-by-two matrix. It classifies products into four categories - stars, question marks, cash cows, and dogs - based on their market growth rate and relative market share. Stars have high growth and high share, question marks have high growth but low share, cash cows have low growth but high share, and dogs have low growth and low share.

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    This document discusses market share analysis using a two-by-two matrix. It classifies products into four categories - stars, question marks, cash cows, and dogs - based on their market growth rate and relative market share. Stars have high growth and high share, question marks have high growth but low share, cash cows have low growth but high share, and dogs have low growth and low share.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views3 pages

    Untitled

    Uploaded by

    Zihad Hossain
    This document discusses market share analysis using a two-by-two matrix. It classifies products into four categories - stars, question marks, cash cows, and dogs - based on their market growth rate and relative market share. Stars have high growth and high share, question marks have high growth but low share, cash cows have low growth but high share, and dogs have low growth and low share.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Market Share

    Questio
    Star n mark
    Market Growth Rate

    Cash
    Dog
    cow
    Market Share

    High LOW

    Star Question mark

    Men Sports Shoe Footwear Accessories

    High
    Market Growth

    Cash cow Dog

    Men Casual shoe Ladies Casual Sandal


    Low

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