AIRLIN

ES
Submitted/Presented by:
John Carlo Supina
Arc C. Vilanueva
AIR ASIA
• The redesign of 2020 has introduced a completely new badge of the air carrier, with the logotype set
in lowercase letters. The custom italicized sans-serif typeface features bold lines and stable shapes,
with a few unique details, which make the logo instantly recognizable. The massive dots above both
letters “I” are slightly overlapping the vertical bars, creating white “smiles”. The same approach is used
with the letter “R”, where the dot overlaps the vertical bar on the right, creating a vertical white arch.
• AirAsia is always committed to innovation and improvement, which is reflected in its logo. The bright
red color in the logo’s name and image symbolizes the company’s energy, passion, and ambition. It is
also associated with the sun, vitality, and a positive mood.

• AirAsia’s values include simplicity, innovation, affordable air travel, and improving the lives of people in
the region. The company logo reflects these values and symbolizes its commitment to achieving goals
through innovation and providing high-quality services to its customers.
 UAE
(EMIRATES)
• The modern emblem, which is currently in use, appeared at the
international air carrier in 1999. At first glance, it resembles the
previous logo, but if you look closely, it becomes immediately
obvious that this is not the case. The overall style of the logo
has remained unchanged. Most people would not have noticed
the difference if they had not compared the two versions side by
side. In style, it is lighter, more practical, and more luxurious.

• And yet, if you place the original logo next to the current one,
you will notice some differences. The overall style has become
lighter and more elegant, luxurious. While the serifs on the
previous Emirates logo had a classic look, the designers behind
the current brand chose a more creative approach. For example,
“E” has one notch and elongated sharp ends. The general
shape of the glyphs has also become more elongated. The way
the terms of the letters are directed adds a bit of dynamism.

• The Emirates logo reflects the main features and objectives of

the UAE carrier. The tasks of developing tourism, public
infrastructure, and its belonging to the East in the form of Arab
motifs are reflected. Visualization is distinguished by style and
luxury.
• The Cebu Pacific logo is a bright and
memorable symbol of her brand. It consists of
a stylized bird image, symbolizing freedom,
speed, and forward movement. The bird’s
chest is green, which is associated with
nature, ecology, and vitality. Her feathers are
blue, which symbolizes freedom, peace, and
heaven.
• The inscription on the logo, “cebu pacific,” is
made in lower case in light blue, adding
lightness, freshness, and dynamism to the
image. This symbol reflects the airline’s light
and dynamic style and strengthens its position
in the air travel market, where speed,
reliability, and quality are key factors.
• The company’s values include pursuing high
standards of passenger service quality,
commitment to innovation and technological
progress, and concern for the environment
and sustainability. The Cebu Pacific emblem
effectively conveys these values and is a
powerful symbol of their manifestation.
• The Philippine Airlines logo reflects the richness and charm of the Philippines, a country known for its
hospitality and warmth of heart.
• The logo’s centerpiece is the airline’s name in italic navy blue on two lines. Below it is the slogan “The Heart
of the Filipino,” symbolizing the company’s close connection to the culture and people of the Philippines.
• The left side of the logo includes two triangles of different colors – bright red and dark blue with a cropped
top. In the center of the dark blue triangle, there is an image of a yellow sun with rays, which reflects the
geography of the Philippines, consisting of more than 7 thousand islands. On the right side of the emblem is
a semicircle with the words “SKYTEAM” in dark blue. SKY” is shown in a smaller font, and “TEAM” is shown in
a bolder font, indicating that the brand belongs to the SkyTeam global alliance network.
• In the middle of the circle, surrounded by all the symbol elements, is a graphic image representing a stylized
version of the Banaue mountain range in the northern Philippines. This image symbolizes the brand’s key
strengths, such as its connection to local cultures and nature and unique tourist destinations in the
Philippines.
• Philippine Airlines’ identity reflects its values and benefits. The company guarantees its passengers’ safety,
comfort, and convenience by collaborating with other airlines in the SKYTEAM Alliance. It is committed to
environmental sustainability, applying new technologies to reduce carbon emissions and environmental
impact. Philippine Airlines’ visual identity is a striking symbol of the company’s success and its innovative
approach to improving travel for its customers.
• Qatar Airways logo is filled with determination and high speed because its mascot
is an oryx. This fleet-footed animal unsurpassedly cuts through the oncoming air
streams in the vast expanses. The large African antelope is also distinguished by
endurance and endurance. It is also the main symbol of the country.
• The full name of the airline is Qatar Airways Company Q.C.S.C. For her emblem,
from the very beginning, she chose the symbol of the state of Qatar – the Arabian
oryx. It personifies high speed, so it fits perfectly into the concept. It is a well-
guarded animal that is cared for nationwide as well as an air carrier. Since its
inception, the company has had three logos.
• The color that dominates the design of the emblem is not the same color that is
used in the Qatar National Flag, but it is quite close to it. The design of the logo
itself is unique due to the choice of the animal, and the way the oryx is presented.
• The debut version shows the head of an oryx on a dark diagonal stripe that
intersects a rectangle. The rest of the background is light. The predominant colors
are black, white, gray. After the redesign, the logo became colorful and varied. The
name of the company appeared on it in two versions: in English and Arabic. The
designers enlarged the image of the Arabian oryx and placed it in a dashed circle.
In 2006, the developers changed the arrangement of the main elements. They
moved the airline symbol to the name’s right, which is larger than in the previous
version. The colors of the logo are gray, dark cherry, and white. The Arabic spelling
is retained.