VM Burger

“Ang Burger ng Masa

INTRODUCTION
The VM Burger Company is a fledging
business that offers a variety of food products
processed out of innovation. It is located at Tapuac
District, Dagupan City and is run by its 8
proponents who are the capitalist-industrial partners
of the business. The main product it offers is
burgers made of meat and vegetables. It employs
different marketing strategies that would promote
the business and reach lots of customers; catering
them with delectability, affordability and wellness.
VISION, MISSION and OBJECTIVES
VISION
“To build a prominent business identity
governed by market leadership and social
responsibility, servicing majority of the Ilocos
Region in the next three years.”

MISSION
“To offer healthy yet satisfying food
products at the convenience of the customers,
served at utmost quality; generate sufficient
profit for the business and create a healthy
workplace.”
VISION, MISSION and OBJECTIVES
OBJECTIVES
The establishment courses:
 To attain a brand awareness level of 85% by
April 2020,
 To improve the efficiency and service of the
business through responsive feedback
mechanism,
 To provide customers with fresh products on
day to day operations,
 To have a continued augmentation of what the
business offers and;
 To increase the business profitability and
service quality during the summer season.
DESCRIPTION OF THE PRODUCT
VM Burger
It is a burger that is
specialized with customized
moringa buns. The patty of the
burger is mixed pork/beef meat
and squash with layers of
cabbage and tomato. The
dressing used in the burger is a
signature garlic sauce that
would boost the taste of the
burger as a whole. Additional
sauce like ketchup and
mayonnaise could also be
preferred by the customers.
Burger w/ Fried Rice
Instead of having the
moringa buns again, the patties
could be served with fried rice.
The fried rice is made of rice
mixed with peas, carrots and
spices that has a distinct taste
which VM Burger could be
known of. The viand patty is
mixed beef meat and squash
and the entire rice meal is
topped with signature garlic
sauce.
 TARGET MARKET

FIRMS/ Residential Muslim Health

ESTABLISHMENTS
Areas People Conscious
02 03 04 05

Youngsters/
SCHOOLS
Oldies
01
“Ang Burger ng 06

Masa”
 MARKETING STRATEGIES

SALES ADVERTISEMENT FLYERS SOCIAL LOYALTY

COUPON MEDIA CARDS
1 2 3 4 5
 INITIAL SPECIFICS
Ingredients
AMOUNT
Php 10, 368.00
INVESTMENT Supplies Php 18, 658.00
Pre-Operating Expense Php 6, 450.00
Equipment and Tools Php 22, 500.00
Transportation Cost Php 960.00
Rental Php 15, 000.00
Other Expenses Php 5,000.00
Total Php 78,936.00

The VM Burger Company is a

The cost in opening the business would be Php 78,936.00.
This will cover the amount needed for purchasing the needed
materials and labor for the making of the stall and equipment.
The intial capital and resources will be funded and supplied by
eight (8) proponents/owners.
fledging business operation. The
business will be placed in an
establishment located in front of the
Dagupan City National High School-
Senior High School which is an ideal
place where numbers of people usually
order and eat their meals/snacks.
 TOTAL
INVESTMENT
COST/EXPENSES
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A total of Php 1,071,698.00 is needed for the

one year transaction of the business.
  FIRST SECOND THIRD FOURTH FIFTH
Sales P2,160,000 P2,484,000 P2,856,600 P3,285,090 P3,777,853.50
PROJECTED
PROFIT
Less: cost of sales P 855,360 P940,896 P1,034,985.60 P1,138,484.16 P1,252,332.58

GROSS SALES P1,304,640 P1,543,104 P1,821,614.40 P2,146,605.84 P2,525,232.58

LESS OPERATING EXPENSE

and LOSS
Salaries and wages P480, 960 P495,388.80 P510,250.46 P525,557.97 P541,324.71

Supplies P218, 800 P229,740 P241,227 P253,288.35 P265,952.77

Pre-operating expense P6, 450 P5,600 P5,600 P5,600 P5,600

Promotional expense P33, 468 P33, 468 P33, 468 P33, 468 P33, 468

Repair and P5,000 P5,000 P5,000 P5,000 P5,000

maintenance
Transportation cost P11,520 P11,520 P11,520 P11,520 P11,520

Depreciation expense P13,090 P13,090 P13,090 P13,090 P13,090

TOTAL OPERATING P739, 166 P793,806.80 P820,155.46 P847,524.32 P875,955.48

EXPENSE

NET INCOME BEFORE P565,474 P749,297.20 P1,001,458.94 P1,299,081.52 P1,649,277.10

TAX
LESS: BUSINESS TAX P180,951.68 P239,775.10 P320,466.86 P415,706.09 P527,768.67
(32%)

NET INCOME AFTER P384,522.32 P509,522.10 P680,992.08 P883,375.43 P1,121,508.43

TAX
 PROJECTED INCOME STATEMENT
P 2,856,600
P 2,484,000
P 2,160,000

Sales

P 1,034,985.60
Cost of Sales
P 940,896
P 855,360 P 793,806.80 P 820,155.46
P 739,166
P 680,922.08
Operating P 509,522.10
Expense P 384,522.32

Net Profit
 “Ang Burger ng
Masa”

Thank you!