Supply Chain Management

Hyderabad Dabbawalas

Group 14
- Aaryan Raj 2021002
- Abhimanyu Thakur 2021004
- Rohan HM 2021038
- Sushobhan Chandel 2021058
 Model, Vision, and Mission of Mumbai Dabbawalas

• Started in 1890, Registered in 1956 • Employee Strength : 5000

• Model - Hub and Spokes
• Vision - To be a global food company operating
under the entire value chain of research &
development, production, distribution and
marketing of high quality food products that
increase the quality of life of its consumers.
• Mission - To create a world free of hunger and
diseases by providing high quality and tasty food to
the citizens of the world.
• Area to be covered : 60 kms
• Number of tiffin : 21 lakhs
• Time : 3 hours
• Six Sigma performance : 99.99%
• Overall Cost : INR 300-350 per month
• Employee Bonus : Diwali (1 month extra salary)
• Value : 100% customer satisfaction

WAR AGAINST TIME

 QUESTION 1:
Briefly describe the business model of your venture using 6-8 bullet points. You may take hints in answering this question
from the supplement on ‘Framework of Business Model’ shared with you.

STRENGTH WEAKNESS OPPORTUNITIES THREATS

Low operation cost, Dependency on local Operational cost is low, Change in timings, fast
Customer satisfaction, trains low qualification food and hotels
Coordination, Innovative
service

Business Model
QUESTION 2:
In the supplement provided to you on Mumbai Dabbawalas, you may have noticed some critical success factors that have had a
significant impact in flawless operations of the company. Pick 10 such factors and indicate against each through phrase or sentence
on how would you handle that particular factor in your ‘city dabbawalas’.
QUESTION 3:
Explain the design of supply chain of your ‘city dabbawalas’. You may provide answer to this question in the form of
comprehensive diagram showing different supply chain members/stakeholders, flows, timing etc.

Stakeholders - Customers and Dabba Suppliers

Cost model
QUESTION 4:
Write in a few lines –– the key highlights of your plan. Use bullet points, words and phrases for this answer.

• Hub and spoke model: Using hub and spoke model and using Secunderabad as our hub
• Potential market growth: Hyderabad is growing hub for IT and pharma industry (with Hyderabad GDP per capita
growing at +8% (highest in the country) and state's economy growing stronger)
• Reliance on technology: We will use the technology to the extent of using Web technology and SMS for orders, but
will limit it to only that because it relies on semi-illiterate
• Recruitment : Dabbawallas will go through a strict six-month probationary period and are hired from only the villages
around Hyderabad
• Effective Operation: Coding systems assist in preventing errors, such as the exchange of tiffin, and also ensure that
employees never have downtime
• Transportation: Availability MMTS services are available 24 hours a day, 7 days a week, with little to no wait time,
efficient and is cost effective (₹800/- per employee per month)
• Customer satisfaction - Encouraging customer feedback and providing discounts of max. 20%
Thank you :)