DEPARTMENT OF

BUSINESS & INDUSTRIAL

MANAGEMENT

Subject: Organisation Behaviour

Topic: Organisation Change &

Effectiveness

Prepaid by: Submitted to:

Rahul Pandita prof. Manisha Panwala
Bipen Pandita
Nishu Singhal
Priyanshi Patel
Yash Talati
Organisation Change & Effectiveness:-
 Organisation effectiveness is the extent to
which an organisation achieves its goal with
the given resources and mean
 This means an organisation that produces a
desired effect or an organisation that is
productive without waste
 Organisation efficiency is the capacity of an
organisation to produce the desired results
with a minimum expenditure of energy, time,
money & resources
 An organisation remains effective as long as it
uses its sources in an efficient manner and
continuous to contributes to the large system
 Organisation change calls for a change in
individual behaviour of the employee

Organisation:-
 Shilpi textile
 Croma
 HDFC Life Insurance
 SMALL SCALE ORGANISATION

Shilpi Textile

 It is the Surat based Manufactures, Wholesale

Dealers & Exporters of Fancy Sarees & Dress
Materials
 It has production house in GIDC Pandesara
also shop in Adarsh Market, Surat and Al Alfa
Textile, Dubai
 This firm also done the power loom business
for many years then after 2007 they can update
with value addition process on fabrics like
Embroidery, Chiffli
Challenges Faced by Shilpi Textile
 Due to high competition low selling of
product
 Due to GST the Different Taxes Rates on
Fabrics and Yarns
 For transportation E-way bill system
 Bed-Depts of Merchants or Dealers
 Develop new Design related to Fashion
Industry
 Government Policies and Schemes
Organisation Changes:
• Starting the E-commerce Marketing and
Selling also Participate in Different Textile
Exhibition
• Implement quality of Fabrics and require
quantity purchase
• For dispatch Department hire Educated
person for handle Transport Service
• To marketing manager do to connection
with dealers
• Hire new Fashion Designer and
Embroidery Designer
MEDIUM SCALE ORGANISATION

Croma

 Launched in 2006, brand Croma is run by

Infiniti Retail Ltd., a 100% subsidiary of
TATA
 Croma has a network of 112 Croma stores
spread across 19 cities.
 Croma ranges over 6000 unique products in
stores 
 With the intent to delight customers all along,
Croma launched its own label products in
2008. 
CHALLENGES:-
“We were dealing with the problem of plenty.
Because of our varied product offering, customers
weren’t able to find what they needed and conversions
suffered as a result.” – Ajit Joshi, CEO & MD, Infiniti
Retail Ltd. With that broad range of products and
categories, the key challenge for Cromaretail.com
was to help site users effectively and seamlessly
navigate the store and discover what is most relevant
to them. “We were dealing with the problem of
plenty. Because of our varied product offering,
customers weren’t able to find what they needed and
conversions suffered as a result.” Croma explored
many of the traditional recommendation companies in
the space, but found them to be based on a history of
customer clicks and purchase history. Another
challenge was the large amount of new products that
the store brought online.  “New products weren’t
getting the proper attention unless we manually
promoted them.” Traditional product recommendation
relies on purchase history, which wasn’t available for
a large portion of their product catalog. “We didn’t
have 3 months to wait for a solution to begin
working.”
THE SOLUTION:-
When we started looking for a solution, we wanted to
choose a partner that not only had cutting edge
technology, but also could work with us to tailor the
product to our needs. We chose Infinite Analytics.” 
The company uses a multi-dimensional approach to
personalization. One of the key benefits over other
solutions is that implementation for Infinite Analytics
customers has been anywhere from 4 hours to two
weeks because it doesn’t rely solely on historical data.

THE RESULTS:-
The results have been outstanding Infinite Analytics
has been consistently driving conversions and
customer engagement. We are now looking to
enhance the integration and personalization for our
users.”
It’s been 6 months, and the Croma and Infinite
Analytics partnership has shown immediate results.
LARGE SCALE ORGANISATION

HDFC Life Insurance

• Type : Public company.
• Industry : Insurance service.
• Founded : 2000.
• Headquarters : Mumbai India.
• Area served : India
• Key Person : Mr. Vibha Padalkar
• Products : Insurance

• HDFC life, one of India’s leading private life

insurance companies, offers a range of individual
and group insurance solutions. It is a joint venture
between housing Development Finance
Corporation Limited (HDFC).
• India’s leading housing finance institution and
standard life plc. HDFC Life’s product portfolio
comprises 26 retail and 6 group products, which
meet various customers’ needs such as protection,
Pension, savings, Investment and Health.
 CHALLENGES:-
• After 2010, the industry was just recovering back
after the global melt down which had hit the
world.
• This industry saw a lot of uncertainty in the
market, largely due to the spate of regulations
released by the IRDA of India, especially its
amendment of the unit linked guidelines and the
release of regulations related to the treatment of
discontinued unit linked policies.
• There was no scope for sub-optimal performance
and lower efficiency. While the industry faced
challenges, HDFC life had their own share of
internal challenges as far as information
management was concerned. For instance, CSAT
scores were heading southward, while the cost of
operations was heading steeply northward. The
existing infrastructure could not respond fast
enough to challenges, and the cost of information
& time to information was high.
CHANGES:-
• For business continuity and to tide over the
challenges cited above, there was a subscription
from the top management for Business
Intelligence on a limited budget. The project was
to be implemented for all functions and all the
sales channels other than Actuaries, Investment
and Finance.
• The company needed a cost effective tool which
would support faster and better solutions to tackle
the challenges. Thus, they zeroed in on Qlik View
11 as the right BI tool and named it Qlik Insights
@ HDFC Life. QlikView uses in-memory
technology to deliver performance. This
performance gain is mainly in two areas:
• Great user experience as they perform ad-hoc
analyses, on-the-fly aggregations and drilldowns.
• Data compression of leads to the entire data set
being 20% of the size of the source data speeds up
data integration processes and reduces storage
needs.
IMPACT OF CHANGES:-
• With this BI solution deployment, the company
managed to reap benefits in excess of USD
600,000 in terms of cost optimization on human
resource, and other modes of development within
the organization.
• They saw enhancement in customer retention by
18%, a big leap in their customer satisfaction
score at 7 basis points, and drastic reduction in
TATs thus ensuring service promises being
delivered without much exception.
• The repeat purchase by customers was up by 27%
and the market share was up by 50 basis points
since 2011.