PURPLLE.

COM
PURPLLE IS AN INDIAN COMPANY OF COSMETICS. THE COMPANY HEADQUARTER IS IN MUMBAI,
MAHARASHTRA, INDIA. IT IS THE SECOND-HIGHEST VALUED STARTUP IN THIS CATEGORY AFTER
NYKAA. PURPLLE APP IS ONE OF THE TOP 3 IN THE NATURALS SKINCARE SPACE ON THE APP.
COMPANY PROFILE & DETAILS

Founder: Manish Taneja and Rahul Dash

Establishment Year: 2012
Headquarters: Mumbai, Maharashtra
Product Portfolio: Cosmetics, Fragrances, Skin and Hair care products
FACTS AND FIGURES

Turnover:  Rs 128.2 crore during FY21 (40.2% growth from Rs 91.4 crore earned in FY20)
Net Worth: $1.1 Billion (As On June ’22)
IDEA BEHIND PURPLLE.COM

• Beauty and cosmetics is one of the fastest growing verticals in online commerce today.
But consumer behaviour gave Purplle its USP
• Due to physical constraints, offline stores cannot stock a lot of products; they push certain
brands without knowing anything about the customer. This is where ecommerce plays its
magic.
• At Purplle, out of Rs 300 crore of gross sales, no single brand contributes more than 5
percent of the total revenue.
IDEA BEHIND PURPLLE.COM

• Purplle’s target audience is women in the age group of 21-32 years, who want to discover
the products right for them. When a customer visits Purplle’s app or website, it pops up a
questionnaire to understand the user’s needs, by asking about skin tone, type, and specific
problems like pigmentation or dry skin. All results are then personalised – not by
browsing history but by the customer’s traits.
JOURNEY OF PURPLLE.COM
BUSINESS AND REVENUE MODEL

• The Purplle brand of cosmetics started its journey as a D2C beauty products
retailer brandishing its eCommerce website and app in 2011. The company, much
like other market leaders including Flipkart, Amazon, Nykaa, etc., has also forayed
into the private label space. Purplle entered the private label space by subsuming
the in-house brand StayQuirky, which was launched in 2015.
• Purplle is a beauty and cosmetics D2C eCommerce brands that derives its revenues
mainly from product commissions and marketplace fees. Furthermore, a major
chunk of its revenues also come from the advertisements on its app as well as on
the website.
FINANCIAL INFORMATION ABOUT PURPLLE
FINANCIAL INFORMATION ABOUT PURPLLE
INVESTMENT AND VALUATION RAISE

• Purplle, an online beauty store, has raised $45 million (about Rs 326 crore) from Sequoia
Capital India and existing investors Verlinvest, Blume Ventures, and JSW Ventures, the
company said in a release. The round saw the company’s value rise to Rs 2,200 crore,
sources said.
• This partial exit has helped the fund generate 1.35 times its entire Fund 1 value of Rs 240
crore, which it raised in 2013 from various domestic financial institutions. These included
large banks, insurance companies, the Small Industries Development Bank of India, and the
IIT Alumni Trust. It then raised a fund of Rs 535 crore in 2018 and invested in follow-on
rounds in Purplle from its second fund too.
PRODUCTS AND SERVICES

• Skincare: Serum, cream, Face Mask, Face wash, Toner, Moisturiser etc.
PRODUCTS AND SERVICES

• Haircare: