Scribd Logo
Upload

Welcome to Scribd!

  • Consumer Behavior Part 4

    Uploaded by

    Elyas Shafiq
    11 views3 pages
    Market research aims to understand and predict consumer behavior by studying what customers buy, why, when, where, how much, and how often in order to identify opportunities and threats in the marketing environment. Consumer research focuses more specifically on understanding individuals and groups as consumers and their behavior. While market research takes a broader, macro view, consumer research examines consumers in more micro detail to study what influences their purchasing decisions. Both help reveal insights that can be applied to improve marketing strategies.

    Original Description:

    Original Title

    Consumer behavior part 4

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Market research aims to understand and predict consumer behavior by studying what customers buy, why, when, where, how much, and how often in order to identify opportunities and threats in the marketing environment. Consumer research focuses more specifically on understanding individuals and groups as consumers and their behavior. While market research takes a broader, macro view, consumer research examines consumers in more micro detail to study what influences their purchasing decisions. Both help reveal insights that can be applied to improve marketing strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views3 pages

    Consumer Behavior Part 4

    Uploaded by

    Elyas Shafiq
    Market research aims to understand and predict consumer behavior by studying what customers buy, why, when, where, how much, and how often in order to identify opportunities and threats in the marketing environment. Consumer research focuses more specifically on understanding individuals and groups as consumers and their behavior. While market research takes a broader, macro view, consumer research examines consumers in more micro detail to study what influences their purchasing decisions. Both help reveal insights that can be applied to improve marketing strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    A) Relevance of Market Research with

    Consumer Behavior
    4) Relation Btw Market Research and Consumer Behavior
    What does customer buy, why he buys, when he buys, from where he
    buys, how much he buy and how often he buys ( Here we see close
    relation between Consumer Behavior and Market Research).
    Market Research >>>> Understand and Predict Consumer Behavior
    Marketing Research helps/Leads to Consumer Research

    1
    A) Relevance of Market Research with
    Consumer Behavior
    5) Market Research Vs Consumer Research
    1) Market Research is broad and macro and Consumer Research is
    very specific and micro.
    2) Objectives: Market research wants to study marketing
    environment and customers who are a part of it. Consumer
    Research want to study consumer as a person or groups.
    3) Focus: In Market Research focus is To Identify opportunities and
    treats in environment, to study market and forecast potential but,
    in Consumer Research focus is on understanding Consumer
    Behavior.
    2
    B) Approaches to Consumer Behavior
    Research
    • We have two approaches
    1. Traditional Approaches
    • Positivist
    • Interpretivist
    2. Current/Modern/Dialectical Approaches
    • Materialism
    • Change
    • Totality
    • Contradiction

    You might also like