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  • Consumer Behvaior - Part 2

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    Elyas Shafiq
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    Market research and consumer behavior are broad topics in marketing that contribute to each other. Market research is needed to understand consumer behavior and influence consumers. It helps marketers identify consumer segments, target specific segments, and position offerings to perform better than competitors. Specifically, market research is necessary to know and predict consumer behavior within segments.

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    This is part 2 of basics of consumer behavior.

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    Market research and consumer behavior are broad topics in marketing that contribute to each other. Market research is needed to understand consumer behavior and influence consumers. It helps marketers identify consumer segments, target specific segments, and position offerings to perform better than competitors. Specifically, market research is necessary to know and predict consumer behavior within segments.

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    © All Rights Reserved
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    10 views3 pages

    Consumer Behvaior - Part 2

    Uploaded by

    Elyas Shafiq
    Market research and consumer behavior are broad topics in marketing that contribute to each other. Market research is needed to understand consumer behavior and influence consumers. It helps marketers identify consumer segments, target specific segments, and position offerings to perform better than competitors. Specifically, market research is necessary to know and predict consumer behavior within segments.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Market Research

    and Consumer
    Behavior
    Consumer Behavior
    Semester 6th

    1
    What we will study in this chapter
    1. Relevance of Market Research with Consumer Behavior
    2. Approaches to Consumer Behavior Research
    3. Research Paradigm in Consumer Behavior
    4. The consumer Research Process

    2
    A) Relevance of Market Research with
    Consumer Behavior
    I. Both Consumer behavior and Market research are broad topics
    in marketing. They have contribute to each other.
    II. Without the support of market search, we are not able to find
    consumer behavior and influence the behavior of the
    consumers
    III. Marketers identify segments and target one of few of those
    segments and position their offerings accordingly better than
    the competitors.
    IV. Result: In order to know and predict consumer behavior within
    segments, here you need market research.
    3

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