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Market Research Unethical Behavior

Student’s Name

University

Course Name

Professor’s Name

Date
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Market Research and Unethical Behaviors

1. Identify three major group of people involved in the research process, and then given

an example an unethical behavior sometimes practiced by each group

Market research is described as gathering of useful data and intelligence about market from

different sources both primary and secondary sources aiming to build an effective market

plan. There are three major groups of people that are involved in marketing research

processes. These are:

a) Research provider

Research provider is a person who carry out research on behalf of somebody else(client). One

of the best ways to be ethical as researcher is to act in honest. Sometimes it may be difficult

to know if you are ethical or not and a researcher might unintentionally do something that is

unethical. If a research provider carries out his research in an unprofessional manner, then

that is regarded as unethical behavior. Cheating is mostly the commonest form of unethical

behavior a research provider can commit where he can provide data that is not true. Research

provider must ensure reliability accuracy and consistency in collecting data and if they

intentionally fail to do that, then that will be considered as an ethical breach.

b) Client

Client is the research buyer, this is the company or individual who hires a researcher to carry

out a research. One ethical breach that can be committed by the client is when he decide to

source proposals from many companies with no intention of hire either of the companies to

carry out the actual research.

c) Respondent
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Respondent are people who participate in the research, they provide the required information

as directed by the researcher. Respondent can commit unethical practices buy unnaturally

information[ CITATION MLi16 \l 1033 ].

Identify the significant changes taking place in today’s business environment that are

forcing management decision makers to rethink their views of marketing research. Also

discuss the potential impact that these changes might have on marketing research

activities.

The business environment of today is uncompromisingly exposed to significant changes.

There are many essential changes that are taking place in business world today, that are

forcing the decision makers in the management to reevaluate their view of market research.

For instant, the electronic commerce, data and privacies policies, information increase

through internet and new global markets structure expansions are all pushing the researchers

to balance their use of main and minor data to assist them in decision making when solving

problems and take advantage of the emerging market opportunities. The effect of these

changes can affect marketing research activities in more positive way because they will speed

up the process while at the same time providing accurate results. These changes compels the

people making decisions to review more on the opinions of marketing research processes.

Marketing is no longer seen in a company as an aspect of the sales industry, but as a crucial

part of functioning a whole organizational system it has gained a well-deserved status.

The rising dynamics of today's marketplace have contributed to an overall quality control

approach. This approach "concentrates on incorporating customer-driven standards in a

business that enhances product quality and service. Companies now tackle issues from a

customer's point of view, which in turn emphasizes the value of marketing research. The

global marketing environment, consumer demand and competition are always shifting. Hence
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consumer perception, preference and demands must be keenly be considered when

developing and bringing new products in the market[CITATION The16 \l 1033 ].