SEO –BASICS OF OFF PAGE

WHAT IS OFF PAGE ?

SEO OFF PAGE IS ACTIVITIES WHICH WE DO – OUTSIDE OF THE WEBSITE – OFF THE
WEBSITE .
WE CREATE “LINKS “OF OUR WEBSITE ON OTHER WELL ESTD. WEBSITES .
WHEN TRAFFIC STARTS DRIVING FROM THESE LINKS THEN WE SAY THAT WE START
RECEIVING “BACKLINKS”
Q. WHAT DO WE MEAN FROM WELL ESTD WEBSITES ?
- WEBSITES WHICH HAVE HIGH PA, DA, & PR .
Q. WHAT IS PA , DA & PR ?
-PA IS PAGE AUTHORITY
-DA IS DOMAIN AUTHORITY
-PR IS PAGE AUTHORITY
Q. WHAT BACKLINKS TYPES ?
-BACKLINKS ARE OF 2 TYPES
a. DO FOLLOW LINKS
b. NO FOLLOW LINKS
LET’S KNOW ABOUT PA – PAGE AUTHORITY
NOW , DA CAN BE EXPLAINED AS – “ DOMAIN AUTHORITY”
A WEBSITE 1ST ACHIVES PA THEN IT CAN ACHIVE DA , IT’S A RELATED PROCESS –
NOW , LETS DISCUSS ABOUT PR
PR STANDS FOR “PAGE RANK “
LETS UNDERSTAND THE CONCEPT OF BACKLINKS AND ITS TYPE
ONE WAY & TWO WAY LINKING
DO FOLLOW LINK DO FOLLOW LINKS ARE THOSE LINKS THROUGH WHICH BOTS HAVE THE ACCESS TO
VISIT THE RELATED PAGE – IF BOT VISIT THE RELATED LINK THE VALUE OF THE RESPECTIVE PAGE i.e., ( PA , DA , )ALSO IS ALSO
TRANSFERRED .

High
Some PA /DA is PA /DA
Transferred
NO FOLLOW LINK – NO FOLLOW LINKS ARE THOSE LINKS THROUGH WHICH BOTS CAN’T HAVE
THE ACCESS TO VISIT THE RELATED PAGE – IF BOT DOES NOT VISIT THE RELATED LINK THE VALUE OF THE
RESPECTIVE PAGE i.e., ( PA , DA , )ALSO IS NOT TRANSFERRED .

NO PA /DA is High
Transferred PA /DA
LOW QUALITY BACKLINKS
When unrelated interest user visit our website then they exit quickly without creating an
engaged session resulting to google giving spam score to the Website which is not Good for
a Website.
HIGH QUALITY BACKLINKS
When related interest user visit our website then engaged session is created resulting to
google giving good PA score that further leads to good DA score which further results in
Good PR .
Presented By
Sourabh
Chandra