QC (Quality & Credibility) HitApp Judge Guideline

The concept of QC
Quality & Credibility (QC) is a query independent assessment of several factors related to the
quality & credibility of the page, author & domain/site. There are 5 factors related to the
credibility of a page and 2 factors related to the quality of a page, in order to assign an
aspect rating to a URL, we need to consider all the 7 factors.

Goal of this HitApp

The HitApp is designed to measure the page quality, authority, and integrity of a page. It
contains 3 questions, one question for each.

Question 1 – Integrity
Q: Does this page have information that may mislead or harm our users?

This question is to evaluate content safety.

It has two answers: Yes, it has integrity issues; or No, it doesn’t.

Please check if the page contains any information such as pornography, malware, scam,
conspiracy, fringe theory, hate, discrimination, terrorism, offensive or illegal information, etc.

Examples:

URL Integrity Issue

https://qanon.pub/ This site is the community of a
conspiracy theory.
https://stremiomovies.com/watch/hiIKgLtS/rupauls- This site is an aggregator site with
drag-race-season-13-2020 copyright issue. It provides links to
uncopyrighted movies.
https://www.vanillagiftcardbalance- This site is a scam site that aiming for
vanillagiftcombalances.com/ stealing credit card information.
Question 2 – Page Quality
Q: How do you evaluate its page quality?

When judging the page quality, you need to focus on the structure and content of the page, no
need to consider the authority of this page.

The page quality is divided into 3 levels: High, Neutral and Poor.

High means page structure is well-organized, and content provides useful information, e.g.,
clearly describe the title. Please note that even if there are some ads on the page, if they do not
affect reading experience, we still think its page quality is High.

Poor means there are many annoying ads on the page, or the content is of little/no use.

If the page quality is neither High nor Poor, you should select Neutral.

Examples:

URL Page Quality

https://www.longrangehunting.com/threads
/help-me-decide-nf-shv-vs-leupold-
vx5hd.207547/
https://www.sportskeeda.com/minecraft/5-
best-minecraft-plugins-multiplayer
https://stremiomovies.com/watch/hiIKgLtS/r
upauls-drag-race-season-13-2020
High – This page is a forum page; the replies
provide useful information. The page
contains no ads.
Neutral – Although the page contains lots of
ads, the content is useful and can serve the
title well.
Poor – All the links and videos are not
playable, thus the content is totally no use.

Question 3 – Authority
Q: How authoritative or professional is this source in serving the content of this page?

When judging the authority, you need to focus on the source of content, no need to consider
the page quality of this page. You should check the domain name, copyright, contact
information, about us, etc.

The authority is divided into 4 levels: Very High, High, Neutral, Poor.

Very High means you cannot find a more authoritative source for this topic. Most of the official
site of companies, brands, celebrities, government departments, education institutes, etc.
belong to this level.

High means the source is well-known in its areas, and there may be other pages that can serve
as good content as this page. Most of the popular forum sites with verified accounts and
popular shopping or news sites belong to this level.

Poor means the page may provide inconsistent facts, biased opinion, or spammy pages.

Spammy sites do not aim for good user experience, they have some typical patterns:

• The site pretends to official, but it is NOT an official site.

• The site may lead to copyright or legal issues, such as pirated sites.
• The domain is a long sentence or contains multi hyphens.
• The top-level domain is NOT edu or gov.
Please note that even if a website does not have any of the above patterns, it still possible to
be a spammy site. Conversely, a site with such patterns is NOT necessarily a spam site. Please
choose the correct label according to your judgment.
If the page doesn’t belong to Very High, High, or Poor, you should select Neutral.

Notice: content farm and aggregator sites should NOT be better than Neutral.

If the site is a page that you are NOT familiar with:

1. Please do NOT choose “Very High”, carefully to choose “Poor”.

2. Check the “About Us” or “Contact Us” page. If the site cannot provide professional and
detailed information or even doesn’t have such a page, then the authority should NOT
be higher than Neutral.
3. Check the social media accounts (including Facebook, Twitter, Instagram, etc.) If it is a
verified account or the number of followers is larger than 10,000, then the authority
should be Neutral or High.
4. Do some side search. If there is a Wikipedia page to introduce it, and the Wikipedia page
provides professional and detailed information, then the authority should be High.
5. For a news site, if it is a national well-known site, the authority should be High; if it is a
local site, or only contain a specific topic, the authority should be Neutral.

Examples:

URL Authority
https://www.apple.com/iphone-12/ Very High – It is the most official site of
selling iPhone 12.
https://www.amazon.com/Apple-iPhone-12- High – It is an official site of selling iPhone 12,
64GB-Black/dp/B08PP5MSVB but there are other similar good sites to sell
iPhone 12, like Verizon, eBay.
https://www.linkedin.com/ High – It is a well-known User Generated
Content site. For famous sites where the
contents are published by users, including
social media sites, e.g., Facebook, Twitter,
the authority should be High.
https://www.cnn.com/ High – It is a well-known national news site.
Similar cases are BBC, The New York Times.
https://thehuddle.com/ Neutral – It is a sports news site, not very
well-known, the number of followers of its
social media is less than 10,000, does not
have a Wikipedia page.
https://www.4hw.com.cn/ Poor – It is an aggregator of unauthorized
News articles
https://mycleannails.com/ Poor – The domain is a combination of a
sentence, and all the pages have bad user
experience with lots of ads.
https://thehuddle.com/ Poor – The domain contains multiple
hyphens, and all the pages convey biased
opinions