The levels of strategic

Management

REHEMA NAMONO (PhD)

Organizations generally have three decision
levels in their decision making hierarchy

• These include;

i. The corporate level strategies

ii. The Business level strategies
iii. The Functional level strategies
 The corporate level strategies
• The members responsible for desighning such
strategies primarily include the BOD, the
CEO, and other key administrative officers.

• Their major responsibilities include;

i. Setting corporate objectives and Goals
ii. Addressing interests of major stakeholders
iii. Ensure Goals are attained (evaluate&control)
iv. Determine the strategic direction of business
 The Business level strategies

• This level comprises of business and corporate

managers whose responsibilities include;
i. Converting the corporate goals into
functional objectives for individual SBUs
ii. Determine the basis of competition in
selected markets/products
iii. Identify and secure the most optimal market
for continuing viabilty
 The Functional level strategies

• The people responsible for this kind of strategies

are the individual products, geographical areas,
functional areas e.g HR.
• They are responsible for;
i. Developing functional strategies in areas such
as mrktg, HR, Accounts e.t.c
ii. The functional level strategies are more
‘SMART’ and aim at adressing quality, quantity,
timing e.t.c