EMOTION SPOTTING

ALGORITHMS

BY:- DIVYA SHARMA (PGDMB)

HIMANSHU GUPTA (PGDMB)
 Index
• Introduction
• How it works
• Advances in Emotion Spotting Algorithm
• Benefits of Emotion Spotting Algorithm
• Challenges for Emotion Spotting Algorithm
• Conslusion
 Introduction
• In past 20 years many new technologies were
discovered
• These will shape the future of our world
• There were inventions that will make world more
sustainable
• These will revolutionize the way we live and will
make working much easier
 Introduction
• Algorithms are smart enough to able to send you
advertisements based on things we have said loud or
have really wanted.
• They have now developed to the stage that they can
pinpoint human emotion.
• These make use of a natural language processing and
machine learning
 How it works
• The data of emotion are collected from different sources such as
reviews written on local restaurant, searches put into google etc.
• Once the emotions are understood the software will determine
what exactly went wrong .
• From this step AI will evaluate the strength of the emotion on
the scale of negative 10 to 10
• Then the best advertisement are shown that will perfectly suites
your mood
How it works
Advances in Emotion Spotting Algorithm
• This technology is now being
advanced
• Now the facial and voice
recognition is introduced in
this
• There are still question on
where and how it’s used
• It is believed that in next 10
years will be the norm for
everyone.
 Benefits of Emotion Spotting
Algorithm
• These will allow certain companies to make boatloads of
money
• This will help the brands to more deeply connect with
audiences
• Easy to understand the candidate’s mood and personality
• Tracking of emerging trends and discover new growth
opportunities
 Challenges for Emotion
Spotting Algorithm
• It will be the invasion of privacy thus can face
government challenges
• If not executed correctly, it can push a customer away
rather than draw them in
• It is a costly algorithm thus will not be used by
everyone only some big players will use them
 Conclusion
• It is one of the greatest technology evolving in the market
• It will benefit marketers to tap the bigger segment of the
market and connect to customers more deeply.
• If not channelized in a proper way, then can face lots of
challenges that can make it difficult to use
• It still requires lots of research and more developments
are required for proper functioning.