TYPES OF INTERVIEWS

1. Unstructured interview
2. Structured interview
The questioning tips

1. Funneling
2. Unbiased questions
3. Clarifying issues
4. Helping the respondent to think through issues
5. Taking Notes
GROUP INTERVIEWS
Focus groups
Focus groups consist typically of eight to ten members with a moderator leading the discussions on
a particular topic, concept, or product. Members are generally chosen on the basis of their
familiarity with the topic on which information is sought. For example, women with children may
compose a focus group to identify how organizations can help working mothers. Large
organizations such as Coca‐Cola, Unilever, and Nike regularly convene young men and women
from around the world to tap them for ideas for a new product.
GROUP INTERVIEWS
Expert panels
“Focus group research” is a generic term for any research that studies how groups of people talk
about a clearly defined issue. An expert panel is a group of people specifically convened by the
researcher to elicit expert knowledge and opinion about a certain issue. The criteria for qualification
as an expert are many and varied, but the expert panel usually comprises independent specialists,
recognized in at least one of the fields addressed during the panel sessions. Expert panels may thus
bring together a wide variety of experts, including scientists, policy makers, and community
stakeholders.
WAYS TO CONDUCT INTERVIEW

1. Face-to-face interview
2. Telephonic interview
3. Computer-assisted interview
Merits-demerits comparison
*********