Enterprises

Analysis
Sesi 2

Commitment, Integrity, Transformative, Accountable | fia.ui.ac.id

 Strategic Analysis
The application of techniques in order to analyse the
pressures within an organisation’s external business
environment and the level of internal organisational
capability to respond to these pressures
 Write as many as you can,
What is the main challenges that will affected to our organization?

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Now, We are living in the era of
“Turbulent Time”
VUCA
WORLD
WE ARE LIVING IN THE ERA OF
DISRUPTIONS
 The Nature, speed, volume, magnitude and
VOLATILITY
dynamics of change (uncontrollable events)

UNCERTAINTY
Lack of predictability in issues and events.
Long term planning becomes less important.

Interdependencies of causes and effects of an

COMPLEXITY
event is tremendously high

Lack of clarity about the meaning of an event

AMBIGUITY
or issue
Changes in organisations need strategy development

• Changes to the ways that we are employed, more use of part-

time and contract employees, Flatten organization structure
and Decentralize decision making.
• Change in society : freedom of information, access, etc.
• Changes in Organization : increase their responsivesness and
flexibility.
• Many contradiction : Global vs Local, Centralization vs
Dececntralization, Hard and Soft Management
 What is STRATEGY ?
• Johnson, Scholes and Whittington (2008):
Strategy is the direction and scope of an organisation over
the long term, which achieves advantage in a changing
environment through its configuration of resources and
competences with the aim of fulfilling stakeholder
expectations.
Reasons for Develop Strategy Statement :
• provides a focus for the organisation and enables all parts of it to understand the
reasons behind top-level decisions and how each part can contribute to its
achievement;
• provides a framework for a practical allocation of investment and other resources;
• provides a guide to innovation, where new products, services or systems are
needed;
• enables appropriate performance measures to be put in place that measure the
key indicators of our success in achieving the strategy;
• tells the outside world, especially our outside stakeholders and market analysts,
about us and develops the expectations that they hold.
EXTERNAL ANALYSIS
INTERNAL ANALYSIS
Boston Consulting Group (BCG) Matrix
 Executing Strategy
• Time – how quickly does the new strategy need to be implemented? What pace
of change is needed?
• Scope – how big is the change? Is the new strategic direction transformational
or incremental?
• Capability – does the organisation have the required resources for the change?
is the organisation adaptable and able to change? Are the experiences of
change positive or negative?
• Readiness – is the whole organisation, or the part of it to be affected, ready to
make the change?
• Strategic leadership – is there a strategic leader for the change?
Balance
d score
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