Mapping digital presence

of L'Oréal
Submitted to: Dr. Kapil Chaturvedi
Submitted by: Suhani Rathore
1 beauty
group of
world L’OREAL
L'Oréal Paris is a French
Present in personal care company
150
countries headquartered in Clichy,

Hauts-de-Seine with a

2987 registered office in Paris. It is

crores the world's largest cosmetics
EUR
company and has developed
(2019)
activities in the field

concentrating on hair colour,

27
internati skin care, sun protection,
onal make-up, perfume, and hair
brands
care.
 Nicolas
Hieronimus
( CEO)
Eugene
Schuller
( Founder)
Amit Jain
( country
general
manager)

FOUNDERS OF L’OREAL
SEO POSITION
HEADQAUTERS Clichy, France
Extra
Stock price €350.20 -3.75 (-
1.06%)
Detailing
Founded: 30 July 1909, 
Paris, France

Customer service: 022 6700 3000

Revenue: 2,987 crores EUR

(2019)
Online Presence
( Platform)
LINKEDIN
INSTAGRAM
FACEBOOK
TWITTER
L'Oréal uses LinkedIn not
only to introduce its new
products but also to
differentiate the company
from its competitors.
Through a LinkedIn
company page, company can
seek potential prospects
through networking,
connecting, building
business relationships and
interacting at a high level
without needing a face-to-
face meeting.
L'Oréal uploaded its first INSTAGRAM
post on Instagram on 2nd
September 2016 it uses
Instagram mainly to attract
the today’s youth by offering
them the best deals available
it also make use of attractive
filters and stickers of the
Instagram which ultimately
helps in attracting the youth.
One major advantage of
using Instagram for
marketing their products is it
is easily accessible from
anywhere.
FACEBOOK

L'Oréal use Facebook to

tell about their products
in detail so that the
customers can have an
idea what is the product
is all about and what are
its advantages as well as
the cautions for its usage.

.
TWITTER

The objective of
the campaign
was to improve
the connection
with its female
consumers
during the
important
seasons or best
of time.
FOLLOWERS - 3.9 M

FREQUENCY OF POSTS – REGULARLY

AVERAGE LIKES ON LAST 5 POSTS – 645

AVERAGE NUMBER OF COMMENTS ON THE LAST 5 POSTS – 30

PAGE CREATED ON - 1ST MARCH 2021

LINKEDIN
FOLLOWERS - 89.9 K

FREQUENCY OF POSTS - NOT REGULARLY

AVERAGE LIKES ON LAST 5 POSTS - 1200

AVERAGE NUMBER OF COMMENTS ON THE LAST 5 POSTS – 5

PAGE CREATED ON - 2ND SEPTEMBER 2016 (FIRST POST)

INSTAGRAM
FOLLOWERS - 357 K

FREQUENCY OF POSTS – REGULARLY

AVERAGE LIKES ON LAST 5 POSTS – 30

AVERAGE NUMBER OF COMMENTS ON THE LAST 5 POSTS - 5

FACEBOOK