PROBLEM SOLVING AND RESEARCH

METHODS FOR MANAGERS

RBLP020L086A

SUMMATIVE 1

DONE BY : AKHIL PAUL | STUDENT ID : PAU21535624

TUTOR:DR PAUL ALDRICH
01 INTRODUCTI
ON
• Reed Hastings and Marc Randolph launched Netflix in 1997 to give users access to a
growing selection of films and TV shows.

• What sets it apart from its competitors is its collection of original TV shows, and movies,
tons of quality programs, and an easy-to-use interface.
02 PROBLEM - PRICE
INCREASE CAUSE
Why thisPEOPLE
topic? TO
UNSUBSCRIBE !
• As inflation causes price to increase globally, many consumers are considering tightening their budgets.

• This usually means allocating money towards essentials such as utilities & groceries, leaving less spending
for recreation & luxuries.

• People more than ever are streaming shows & movies, premium entertainment has taken a hit
due to the economy and these customers finds it difficult to continue with the services due to the increase
in price
03 KEY
• High pricing combined with a
recession risk looming high in the
global economy poses a further threat

POINTS
• Customers cancel Netflix
on sales.

subscriptions due to price increases

• A decade after losing subscribers for

the first time, Netflix had to change its
strategy.

• Price hikes have consequences in a

market with no shortage of other
options, and Netflix can’t keep relying
on them like it used to.
04 STRATEGIES OF NETFLIX
 A cheaper ad-supported service is an attempt to regain momentum.

 Netflix announces partnership with Ubisoft.

 05 REFERENCES
• Campbell, P., 2018. Here's how we tear apart Netflix's pricing. PRICING PAGE
TEARDOWN.

• Gleiberman, O., 2022. Netflix Lost Subscribers, But It Really Lost Something Larger —
Call It Mythology.

• jesse, S., 2022. Unsubscribe: A guide to Netflix’s price increase in your country. FILM
DAILY.

• Socha, G., 2020. Strategic Analysis of Netflix in India. Possible Strategies and
Recommendations. GRIN.

• Stadler, C., 2022. Lazy Strategy: Netflix Introduces An Ad-Supported Service. FORBES.

• Newman, J., 2022. Netflix loses subscribers in the wake of its price hikes. TechHive
THANK YOU!