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  • Starliost: Review On Business Simulatio

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    Josiah Agyei
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    This document summarizes the results of a business simulation involving the launch and operation of a virtual cycling company called Starliost over 5 years. Key areas discussed include marketing strategy, sales channels, manufacturing strategy, financial strategy, and lessons learned. The simulation allowed participants to apply business concepts in a risk-free environment and develop teamwork skills. While Starliost struggled initially due to poor branding and meeting customer demand, adjustments in sales staffing, production levels, and pricing helped improve financial results in later years of the simulation. Overall, participation provided insights into managing all aspects of a business.

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    This document summarizes the results of a business simulation involving the launch and operation of a virtual cycling company called Starliost over 5 years. Key areas discussed include marketing strategy, sales channels, manufacturing strategy, financial strategy, and lessons learned. The simulation allowed participants to apply business concepts in a risk-free environment and develop teamwork skills. While Starliost struggled initially due to poor branding and meeting customer demand, adjustments in sales staffing, production levels, and pricing helped improve financial results in later years of the simulation. Overall, participation provided insights into managing all aspects of a business.

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    6 views14 pages

    Starliost: Review On Business Simulatio

    Uploaded by

    Josiah Agyei
    This document summarizes the results of a business simulation involving the launch and operation of a virtual cycling company called Starliost over 5 years. Key areas discussed include marketing strategy, sales channels, manufacturing strategy, financial strategy, and lessons learned. The simulation allowed participants to apply business concepts in a risk-free environment and develop teamwork skills. While Starliost struggled initially due to poor branding and meeting customer demand, adjustments in sales staffing, production levels, and pricing helped improve financial results in later years of the simulation. Overall, participation provided insights into managing all aspects of a business.

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    © All Rights Reserved
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    of 14

    STARLIOST

    REVIEW ON BUSINESS SIMULATIO


    AGENDA

     Marketing strategy
     Sales channel
     Weakness and strength
     Manufacturing strategy
     Financiacl strategy
     Overall results |future improvements
    EXECUTIVE SUMMARY.

     Business simulations (also known as business games ) are an inevitable solutions for
    educating students since they allow theory to be put into practise in a risk-free enviroment
    and develop teamwork in the decision making process. Starliost, a virtual company created
    in the business simulation by a group of five memebers,was launched to cater for a niche in
    the cycling market.
    ADVERTISING

     ADVERTISING
     Approximately 40% of our marketing budget went
    to social media from year 4-5.
     25% of our marketing budget went to organic
    SEM.
     Poor brand judgemnt was due to our key words and
    wrong target segnents.
    PRICING

     YEAR 2
     YEAR 3
     YEAR 4
     YEAR 5
    • SALES CHANNEL
    STORES
    SALES PEOPLE

    Stores Sales people


    • Conservative approach to • The amount of sales people
    impacted our market demand
    opening stores
    • As the amount of our sales people
    • We were able to reduce increased, so did the demand
    expenses starting in Q4
    SALES PEOPLE &
    DEMAND
     The amount of sales people impacted our market demand
     As the amount of our sales people increased, so did the
    demand
    Demand and demand
    growth rate

     Increased in total demand quarter over


    quarter
     Inconsistent growth rate
    Manufacturing

     Productivity
     Overtime utilized
     Reliability of bikes
     Excess Capacity
     Year 4-5
    Manufacturing participation and
    lesson learnt
    FINANCIAL STRATEGY

     Aggressive Action
     Investment in R&D
     Smart Follower
     Net revenue improvemnet
     Not leveraged, not exposed
    Participation and lesson learned

    Slow and steady is not always the


    Lesson learned Pivot when necessary Benefits from participatin
    right strategy

    We now understand the required


    It provided a better understanding investments it takes in sales,
    all aspects of a business Future outlook manufacturing,marketing and
    operations finance to be competitive in the
    marketplace.
    TOP CONCERNS

    NONE OF OUR BRANDS MET THE MINIMUM


    REQUIREMNETS PER THE FOLLOWING
    SOME OF OUR BRAND DESIGN DID NOT MEET THE
    CUSTOMERS DEMAND WHICH NEGATIVELY IMPACTED
    OUR DEMAND.
    OUR DOWNFALL CAME EARLIER IN THE YEAR WE
    DIDNET CREATE ENOUGH BIKES FOR DEMAND.
    GETTING TO THE MIDDLE OF THE YEAR WE WERE ABLE
    TO CATCH ON WITH OUR PRICE MARGIN, HIRING
    ENOUGH SALES PERSONNEL AND GETTING ENOUGH Ads
    OUT.

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