Bharath Bookmark

VIDWATH – 211202001
CHETHAN – 211202004
BHARGAV – 211202041
SWASTHIK – 211202044
NIRANJAN – 211202046
About shop
• Established on 30th April 2005 by Mr. Venkatesh Pai
• Started in Mangalore and has presence in Manipal as well
• The store offers stationary, books (educational, romantic, mystery,
thriller, comic or religious etc.) art materials, business cards, water
bottles, gift items, bags and much more.
Current scenario
• The digital presence of the store is very limited and do not have huge
number of online customers
• Limited number of stores
• Currently the business is offline
Objectives
• Improve the website to enhance customer experience
• Promote the store to increase visits
• Implement digital marketing strategies
• Boost social media engagement]
• Build brand awareness
SWOT analysis
• Strengths – variety of books, convenient location, instore customer
service
• Weakness – poor online presence, glitches in website, limited stores
• Opportunity – expansion to online sales, offer exclusive and limited
edition products, build strong online presence
• Threats – competition from local stores, increase in digital products
Competitors
• Manipal book land
• School of books
• Bharath book centre
• Balaji bookstore
Problem with Website
Digital marketing strategies
Search engine optimization

• Optimize the website using relevant keywords

• Helps website rank higher in search results
• Drive traffic to the website
Digital marketing strategies
Social media marketing

• Increase the presence in platforms such as Instagram, Facebook etc.

• Post updates regarding new book releases, literary news to keep
followers engaged
Digital marketing strategies
Email marketing

• Send newsletters and promotional emails

• Information about new book releases, discounts, offers etc.
• Visually appealing images and include call to action that encourages
the individual to visit the site or store
Digital marketing strategies
Paid advertising

• Invest more in advertising such as television advertisements, online

advertisements etc.
• This can increase their online presence and help them gain greater
market share by converting the ads into sales.
Thank you