AUDIENCE

Target Persona

Consumers
• Members of the family who loves Lumpiang Shanghai.
• Working people, whether employees or self-employed, who want Lumpiang Shanghai.
• People of all ages, children, students and adults, who enjoy delicious food regardless of their
varying income.
• Individuals of selected barangays in Pasig City (Kapasigan, San Miguel, Pinagbuhatan, Rosario
and Caniogan)
• Individuals who organizes special occasions and events.
Wholesalers
• businesses that buy frozen food to resell (convenience stores)
• Online Sellers who resell frozen lumpiang shanghai.
• Businesses that have been operating at Pasig Mega Market for one year or more.
• Resellers are located in Pasig City and have a resell budget of 1,550 or more.

Customer Journey

Consumers
1. Decide - House, Workplace, Store - Online Page/Store
2. Enter - Walk-In -> Chat/Mobile Call
3. Interact - greet, check, order, pay, wait, receive, quality control - In-store/Chat/Mobile Call
4. Exit - Walk-out -› Offline
5. Reflect - House, Office - Outdoor, Online/Offline Wholesalers
1. Identify - Workplace, Store -> Online Page/Store
2. Enter - Walk-In -> Chat/Mobile Call
3. Interact - greet, check, order, pay, wait, receive, quality control, - In- Store/Chat/Mobile Call
4. Deliver - Store, Workplace / Warehouse - Chat/Mobile Call
5. Evaluate - House, Store, Workplace - Online Page/Store

Value Proposition

A frozen lumpiang shanghai distributor aiming to provide a diverse range of innovative products
as well as high-quality service.
STRATEGIES

Marketing Goals

• Increase distribution channel in the Second year.

• Increase social media followers in the first six months.
• Increase annual in-store and online sales.
• Consistent social media postings.

Key Strategy

• Improving business regulation by combining business logistics management.

• Utilize and improve your online presence.
• Increase the number of product variations.
• Expand the social media pages and other social media platforms to increase engagement.

Pricing and Positioning

• Lumpiang Shanghai is marketed as a high-quality product at an affordable price.

• Lumpiang Shanghai is positioned as a high-end Lumpiang.
• The service is provided at a high level of performance.
ACTIVITIES

Marketing Channels

• In-store Setting
• Socials: Facebook, Instagram, Twitter, and Tiktok
• Print Media: Banners, Fliers, and Business Cards
• Convenience Store
• Online Sellers
• Pasig Mega Market

Tactics and Activities

• Creating a social media marketing calendar for ongoing updates.

• Offers discounts for wholesalers.
• Increasing sales by utilizing in-store and marketplace strategies.
• Create special deals that last while expanding your food variety options.

Measures of Success

Daily/Weekly/Monthly/Quarterly/Annual:
• Total generated income
• Total received orders
• Number of regular purchasers
• Social media followers and visitors