Professional Documents
Culture Documents
(a) Explain to the directors the term Business-Level strategy and how this differs from Corporate Level strategy. (1 mark)
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(b) Explain Porter’s three (3) generic (or competitive) business-level strategies to the directors. (2.5 marks)
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(c) From the case facts, identify which of Porter’s three (3) generic strategies might the Foleo Fones business be pursuing
for the SliFone product. Justify your choice using evidence from the case study.
(HINT: Select the most appropriate generic strategy) (1.5 marks)
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