UNIVERSITY OFTECHNOLOGY AND APPLIED SCIENCES

Business Studies Department

TOTAL QUALITY MANAGEMENT (BAHR 3102)

CASE STUDY/QUIZ-SECTION (RE-SIT)

1. Read the following case and answer the questions given at the end. ( 5 marks)
In the pursuit of an effective and successful implementation of quality management it needs to
have a well-organized plan, particularly in organizing; notwithstanding, the adherence to the
TQM principles and/or sets of rules or beliefs for leading and operating an organization aimed
at improving the performance continuously. Delta Ltd. is a well-established company,
functioning for the last ten (10) years despite its operation is basically following the traditional
means of operation The organization has been facing competition both from domestic and
international firms. At this point, the organization has decided to adopt a turnaround regarding
quality issues for continuous improvement that they opted to convert from its traditional system
to a TQM organization. In view of this, its market shares and profit has to be well-taken cared of
looking forward of maintaining and improving its current status of marginal increases. Hence,
the management has finally decided that in its transformation from a traditional towards a TQM
organization, it has to involve everyone by organizing the entire workforce of Delta Ltd. to be
seriously involve across the entire structure from top level management down to the lowest level.
In order to regain the competitive position and improve continuously, the company has decided
to revise the implementation of its total quality management and constituted various teams for
this purpose.

a) Discuss how Delta Ltd. will carry out this transformation from a traditional organization
to a successful TQM organization. Explain and Justify your answer. (2 marks)

b) To smoothly implement this plan, Delta Ltd. has to organize the various roles that each
level of the quality structure has to undertake. Discuss thoroughly. (3 Marks)

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Total Quality Management – Semester 2, 2020-2021 2 of 1Page

 UNIVERSITY OFTECHNOLOGY AND APPLIED SCIENCES
Business Studies Department
TOTAL QUALITY MANAGEMENT (BAHR 3102)
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Total Quality Management – Semester 2, 2020-2021 2 of 2Page