Professional Documents
Culture Documents
details
guides them in writing the headline;
secondary
allows them to easily shorten the story if there's not
details
enough space in the newspaper.
Journalism structure
THE LEAD
Traditional
Alternative
Alternative lead
apart from the traditional W's and H's They are also called "delayed" leads
leads today's journalist rely on more because they only give a "clue" to what
colorful leads to attract readers. the story is about instead of Informing the
reader.
They are called "alternative "because they
sometimes break convention or even rules
of grammar .
Common Type of Alternative
Leads
3. Direct address lead - violating news 4. Contrast lead - this lead uses the
writing convention of writing in the third comparison of two conventional
person . This lead is written using the 2nd extremes.
person "you" with the aim of forgetting
specific readers.This lead is directly - this is usually used for personality
speaks to the reader. profiles but it can be used for crime
stories as well.
Example: "if you have a shape like a
pear ,don't let it bother you . You are more
likely to succeed I. Life tha. Most people .
Common Type of Alternative
Leads
5. Question lead - this lead uses a 7. Literary allusion lead - usually used for
pertinent question which the same time features this lead make use of a famous
serves as the key idea of the story. lines from popular literature or well-
known proverbs.
The poem:
Jack and Jill went up the hill, to fetch a pail of water
Jack fell down and broke his crown
and Jill came tumbling after.
THE END