NEWS/FEATURE WRITING
Generally, media are uninformed
scientifically and are headline-oriented. Thus, only
sensational stories get reported, while highly
technical works are ignored. Scientist must get
down from their ivory towers and clearly explain to
media what they are doing. -Jose. D. Drilon, Jr.
NEWS WRITING
- Scientists must be helped to explain their work,
both to policymakers and to farmers. This is a
communication task, best summed up in the
newspaper executive pitch for advertising: “if you
don’t advertise, it’s like winking at a girl in the dark.
You may know what you are doing but nobody else
does.” ---D.L Umali—
NEWS
- Is an oral or written report of a past, present,
or future event. It is the account of something that
has happened or is about to happen.
BASES OF NEWS
1. FACTS
- News is always based on facts, but of all things
that are based on facts may be considered as news
in journalism
2. READERS IN INTEREST
- Relevance is a key factor in determining what is
news. But news reporters and editors have to
decide what is relevant on behalf of their readers
and listeners. That is why it is also part of the job of
reporters and editors to think about the needs of
their audience.
NEWS VALUES
1. Conflict
May involve physical or mental struggle; it may be a
story of a Man vs. Man, man vs. animal. Man vs.
nature or man vs. himself
2. Immediacy or timeliness
Emphasizes the newest angle of the story. The
more recent the event the more interesting it is for
the readers.
3. Proximity or Nearness
This may refer to geographical nearness as well as
the nearness of interest.
4. Consequence
Refers to importance and breadth of appeal
5. Names
Important names make important news.
6. Emotion
Appeals to the emotion and tries to get a response
from the readers
7. Drama
This adds color to the story. The more picturesque
the background and the more dramatic the actions
are, the more appealing the story is to the readers.
8. Oddity or Unusualness
Refers to strange or unnatural events, objects,
persons, and places.
Grammatical Beginning Lead
1. Causal Clause – consists of a dependent clause
beginning with because or since
2. Conditional Clause - consists of a dependent
THE LEAD
The lead refers to the introduction of the
news story. It may be a word, a phrase, a clause,
a brief sentence, an entire paragraph, or a series of
paragraphs. It is the first and most important
paragraph of any news story. It attracts the reader
and states the news story, the writer must answer
six basic questions about the event: who, what,
when, why and how.
TYPES OF LEADS
1. Conventional or Summary Lead
- This kind of lead used in straight news, answers
right away all of any of the 5 Ws and/or the H.
WHAT, WHO, WHEN, WHERE, WHY, HOW Lead
2. Over Crowded lead
- To showcase the output in food processing and
preservation of the students, the Department of
Food Technology and Entrepreneurship of the
Capiz State University (CapSu) Poblacion
Mambusao Campus, in cooperation with the
Philippines Association of food Technologists
(PAFT), Inc. Rho Chapter, launched the first-ever
food Expo 2011 on February 14, 2011 at the
Covered Gym of CapSu Poblacion, Mambusao,
Capiz.
3. Novelty Leads
- Although the summary lead is the simplest,
safest and strongest of all leads used in straight
news writing, most media like to add a little variety
when leading into a story. Novelty leads are a vital
part of newspaper writing, the feature leads permit
you to transform the news into a story that captures
the interest and empathy of the readers.
3. Direct
- Address lead - the writer communicates directly
with the reader by using the word you in the lead
4. Question lead
- While editors complain that writers use them as a
crutch, when they can’t decide what their main point
is, this approach can effectively tease the reader,
and combines easily with direct address.
5. Staccato lead
- This short burst of phrases is meant to tease
readers and set the mood. Like the narrative led
(but in different way) the intention into draws the
reader’s interest into the news.
6. Contrast Lead
- This approach compares or contrasts new & old,
then & now, small & large, etc. usually the first
sentence deals with what your release is not about;
the second introduces the point of your release.
7. Descriptive Lead
- May describe a place, person, event, or thing.
clause beginning with if, unless, provided
3. Concessive clause – consists of a dependent
clause beginning with though of although.
4. Temporal clause – consists of a dependent
clause beginning with while, after, before, since, as,
as soon as.
5. Infinitive Clause - consists of a dependent
clause beginning with an infinitive
6. Participial Phrase - Consists of a phrase
beginning with a participle.
7. Prepositional Phrase - Consists of a phrase
beginning with a preposition
8. Noun Clause - Consists of a dependent clause
used as the subject of the verb in the independent
clause and begins with what, how, why, whether,
and when.
9. Gerund Phrase - Consists of a verb noun used
as the subject of the sentence
HEADLINE WRITING
Headline refers to the title of a news story
FUNCTIONS OF THE HEADLINE
-to give the gist of the news
-to present the news for rapid survey reading
-to give a pleasing appearance to the page
HEADLINES ACCORDING TO PURPOSE
-Headline designed to inform
-Headline designed to intrigue
RULES IN WRITING HEADLINES
1. Use easy to read headlines
2. Write nothing in the headline that is not in the
story
3. Avoid repeating key words
4. Don’t use names of persons unless well known
5. Be specific, avoid generalities
6. Don’t editorialize
7. Don’t use labels
8. Avoid using a negative verb
9. Avoid obvious alliteration.
10. Use present tense for past tense
11. Use infinitive group for future events
12. Don’t begin a headline with a verb
13. Use forceful dynamic verbs
14. Omit the articles a, an, the and all forms of the
verb to be unless needed to make the meaning
clear
15. Avoid screaming headline- a headline that is big
and bold while the story is not important
16. Use short familiar words
ANATOMY OF A NEWS STORY
1. Lead – the opening paragraph/paragraphs of a
news story.
2. Lead Support – paragraph/s containing details
that support the lead; complements the lead
4. Details – provides realism and credibility
5. Background – provides background of the story.
bring the human element into the picture, which is
why many editors call features "people stories."
ADVANTAGES OF THE PYRAMID STYLE
The inverted pyramid style offers several distinct
advantages in news writing.
1. Presents Pertinent Facts First
The inverted pyramid structure arouses the reader’s
interest and allow the reader to swiftly skim
important facts. In other words, spill the whole story
in the first paragraph. The reader can decide
whether to continue reading the details or to go on
to something else. But even if the reader stops
there, the inverted pyramid form of writing has
provided the essential facts.
2. Facilitate Page Layout
If the story has been written in inverted pyramid
form, it becomes a simple matter of cutting lines of
type from the bottom of the story until it fits the
available space or “jumping” (continuing) the story
on another page all without damage to the
important facts that appear at the top.
3. Facilitates Headline Writing
Headlines for new stories should tell the main facts
in the most brief from. If a story written in the proper
inverted pyramid style, the copyreader (who writes
the headline) can find these facts in the first
paragraph. He copyreader will not have to search
the entire story of headline material.
FEATURE WRITING
WHAT IS A FEATURE?
- It differs from straight news in one respect -- its
intent. A news story provides information about an
event, idea or situation. The feature does a bit
more. It also may interpret or add depth and color
to the news; instruct: or entertain.
CHARACTERISTICS OF A FEATURE STORIES
1. The Lead
A feature lead doesn't have to have the who, what,
where, when and why in the very first paragraph,
the way a hard-news lead does. Instead, a feature
lead can use description or an anecdote to set up
the story. A feature lead can run for several
paragraphs instead of just one.
2. Phase
Feature stories often employ a more leisurely
phase than news stories. Features take time to tell
a story, instead of rushing through it the way news
stories often seem to do.
3. Length
Taking more time to tell a story means using more
space, which is why features are usually, though
not always, longer than hard news articles.
4. Focus
If news stories tend to focus on events, features
tend to focus more on people. Features are
designed to
KINDS OF FEATURE
1. The Profile
A profile is an article about an individual. Profiles
can be done on just about anyone who's interesting
and newsworthy.
2. Human interest stories
A human-interest story is written to show a
subject's oddity or its practical, emotional, or
entertainment value.
3. Backgrounders
A backgrounder--also called an analysis piece--
adds meaning to current issues in the news by
explaining them further. These articles bring an
audience up-to- date, explaining how this country,
this organization, this person happens to be where
it is now.
4. The News Feature
The news feature is just what it sounds like - a
feature article that focuses on a topic of interest in
the news. News features often cover the same
subjects as deadline hard-news stories, but do so in
greater depth and detail.
5. Trend Stories
Trend stories take the pulse of the culture at the
moment, looking at what's new fresh and exciting in
the world of art, fashion, film, music, high-
technology and so on.
6. The Live-In
The live-in is an in-depth, often magazine length
article that paints a picture of a particular place and
the people who work or live there.
STRUCTURE OF A FEATURE STORY
1. Title & Headline
The headline performs two important functions. An
effective headline:
- Grabs the reader's attention and persuades them
to read the article
- Highlights the main idea of the article.
- Includes keywords (for online articles).
2. The lead
The introduction is the most important part -entice
your reader, hook them in. Use drama, emotion,
quotations, questions, descriptions.
3. Introduction
The first paragraph outlines the subject or theme of
the article, it may also:
- Provoke the reader's interest by making an
unusual statement.
- Provide any necessary background information
- Invite the reader to take sides by making a
controversial
- Heighten the drama of an event or incident to
intensify its appeal.
- Establish the writer’s tone
- Create a relationship between the writer and the
creator
4. The body
The body of the article needs to keep any promises
or answer any questions raised in the introduction -
try and maintain an "atmosphere throughout the
writing
5. The Nutgraph
The nutgraph is where the feature writer lays out for
the reader exactly what the story is all about. It
usually follows the first few paragraphs of the
scene- setting or story-telling the writer has done. A
nutgraph can be a single paragraph or more.
6. Details (The Main Article)
The middle section consists of a number of
paragraphs that expand the main topic of the article
into subtopics. The usual components are:
- Subheadings
- Facts and statistics which support the writer's
opinion.
- Personal viewpoints.
- Opinions from authorities and experts,
- Quotes and interviews
- Anecdotes and stories
- Specific names, places and dates
- Photographs, tables, diagrams and graphs
The conclusion
The conclusion should be written to help the reader
remember the story. Use a strong punchline
7. Conclusion
The concluding paragraph should leave a lasting
impression by:
- Reminding the readers of the article's main idea
- Suggesting an appropriate course of action.
Encouraging a change of attitude or opinion.
POINTERS IN FEATURE WRITING
- Know your readers
- Avoid providing too many information in the lead
- Use a thread
- Use transition
- Write clear concise statements
- Ensure accuracy
- Avoid lengthy, complex paragraphs
- Use dialogues if applicable
- Maintain tenses
- Check your spelling
- Write in the active voice
- Avoid clichés
- Select proper words
- Establish a voice
- Never plagiarize
 NEWS STORY
Second Person: perspective FEATURE
of the audience; describing events using 'you' and 'you're' (E.g. You're the pilot of your
Content
own wings...) Recent or Any issue: could be
breaking news news-related or
human interest Third Person: perspective of an outsider looking in
Intro Summarizes Often has a human
describing a situation or person using pronouns
the story in a focus or tells and
nutshell anecdote they, them, she, he.
Sources and Can, but Always contains a
Angle doesn’t always, variety of sources LANGUAGE AND WRITING STYLE
contain more and angles Hint: use of informal, colloquial language or 'slangʻ
than one can be used for more personal and conversational
source and style depends to the target audience.
angle
Structure Inverted More flexible: can
pyramid take linear or a non- 1. Contractions are used in feature articles such
linear structure/ as can't, didn't, it's.
include story-telling.
Conclusion is 2. Facts and direct quotes are used which
important confirm writer's message.
Length Around 400 Up to 2,000 words
words
3. Rhetorical Questions entices and involve
Language Simple and Uses more
factual description and readers.
colorful language;
can take a more 4. Hyperbolic and emotive language adds color,
personal tone; uses personality and knack into the composition.
anecdotes
Production Written as fast More time is spent 5. Effective Literary devices immerse the reader
as possible on research and
into the writing like personification, alliteration
within a tight analysis
deadline: sticks and the rest.
to the facts
Presentation Information is Is designed to be WHAT TO WRITE?
most important. attractive and Hint: vary in length; laid out into columns.
Often, but not usually includes - Multiple mini paragraphs – sense of depth.
always, more than one - Standard writing format - introduction, three (3)
accompanied original photograph
body
by a relevant or illustration
photograph or paragraphs and conclusion
illustration
HOW TO?
FEATURE WRITING: HOW - Body
TO AND WHAT TO? Paragraphs 2,3,4 and onwards
✓ Start explaining your main points one at a time in
detail.
A Feature Article is....
✓ Establish what you're trying to convey with each
- Form of written media – magazines and
point by explaining why it is relevant or important.
newspapers.
✓ Include quotes, anecdotes and general info that
- Generally, less formal – a analytical essay.
envelope your points
- More casual and emotive.
✓ Include images for aid.
- Intent is to provide information around
✓ Provide evidence as to why they should be
human interest – people stories invested in what you're saying.
✓ Link each point back to the main message
TOPIC AND TARGET AUDIENCE
How it works - Conclusion
1. Start with a clear and concise topic of discussion. ✓ Should leave a lasting impression on the reader
2. Ability to develop and brainstorm to establish the and should
gist Hint: Don't cover too many topics, gonna be sufficiently summarize and wrap up the rest of the
confusing and convoluted article.
3. Should identify your target audience. – specific ✓ Do not introduce new information
writing style and emotive language that also ✓ Should encourage the reader to be inspired,
specifies the kind of audience you are writing for. make a change or take action.

POV Can write about...

-Versatile: written in: anything under the sun...
First Person: perspective of the writer; insert their Travel features about a specific trip, a review of a
personal thoughts and opinions; can use personal restaurant or a dish or any type of food...
pronouns like I, me, we, us.
Life of a single mom or dad...
Historical people and events...
Inventions and discoveries... and so on.
BROADCAST NEWS
 STRUCTURE
NEWSPAPER
-Read
-Inverted Pyramid
-700 Words
-Formal English
-Permanent
TV AND RADIO
-Heard/Watched
-Upright pyramid (Climax at the top)
-75-80 words
-Informal English
-Transitory (Nababago)
THE CRAFT OF BROADCASTING NEWS
WRITING
1. ATTRIBUTION
- Broadcast puts attribution at beginning of
sentences for better flow (sources/quotes).
- Newspaper (end of the article) and Broadcast (at
the beginning) attribution must be alert/full of action
words.
Attribution is used when a statement is
opinionated, questionable, controversial and when
it would better establish the credibility of the
statement. Attribution is not necessary to use when
the statement is a known and indisputable fact.
2. TIME ELEMENT
- Broadcast strives for immediacy. Avoid
“yesterday/last night” in leads. Instead, update the
story to say what is happening now or today.
- Newspaper (last night/yesterday is okay) and
Broadcast (must be in present/active news).
3. USE OF NAMES WITH TITLES OR POSITIONS
AND AGE
– Broadcast puts titles and ages before names for
better flow and so the listener can better assess the
credibility of the source.
- Newspaper (acronym is okay) (numerical values
are okay) and Broadcast (spell out the numbers,
emphasize acronym).
4. APPROXIMATIONS OR ROUNDING OFF
NUMBERS
– Broadcast rounds off big numbers for better
listeners comprehensions.
- Newspaper (put the whole number) and
Broadcast (roundoff and no points/whole number
only)
4. USE OF QUOTES
- Broadcast stories include “…and this is a direct
quote” wording.
- Newspaper (present the quote) and Broadcast
(use words to introduce the quotation). You can
also paraphrase the quote.
5. ACTIVE VS. PASSIVE VOICE
- Broadcast uses active voices for flow and to
sound more immediate and punchy. The passive
voice can show the flow and add unnecessary
wordiness.
- Newspaper (passive was use) and Broadcast
(active must be used/no passive)
6. CONTRACTIONS
- Broadcast uses more contractions than print
because they are conversational. Broadcast writing
is more informational than print writing.
(Contractions are pagpapaikli ng salita)
- Newspaper (less contraction or no contractions)
and Broadcast (uses more contractions)
7. MIDDLE INITIALS
- Broadcast is more informal and doesn’t use
middle initials unless they are part of a well-known
person’s name.
- Newspaper (with M.I) and Broadcast (none)
8. VERB TENSES
- Broadcast uses present tenses (like says) to
sound more immediate, current, and timely.
- Newspaper (past) and Broadcast (present)
9. SYMBOLS
- Broadcast spells out symbols such as (dollars
sign) and percent.
-Newspaper (use of sign) and Broadcast (spells out
the sign)
10. ABBREVIATION
- Don’t use in broadcast copy: use hyphens to
separate initials.
- Newspaper (can be use) and Broadcast (use
hyphens to emphasize initials or acronyms)
DOZEN DEADLY SINS
1. Don’t start story with “as expected”
2. Don’t start a story with “in a surprise move”
3. Don’t start a story by saying someone “is
making news” “is in the news,” or “is dominating
the news”
4. Don’t start the story by saying “a new
development tonight in the…”
5. Don’t characterize news as “good,” “bad,”
“interesting,” or “disturbing”.
6. Don’t start a story with a participial phrase or
dependent clause.
7. Don’t start a story with a quotation. 25. Watch out for I, we, our, here, up and down.
8. Don’t start a story with any form of the verb “to 26. Omit needless words.
be” 27. Hit only the main points.
9. Don’t start a story with the name of an unknown 28. Don’t parrot source copy.
or unfamiliar person. 29. When in doubt, leave it out.
10. Don’t start a story with a personal pronoun. 30. Don’t raise questions you don’t answer.
11. Don’t write a first sentence that uses “yesterday” 31. Read your copy aloud. If it sounds like writing,
12. Don’t start a story with a sentence that has a rewrite it.
“no” or “not” 32. Rewrite. The art of writing lines in rewriting what
13. Don’t cram/put too much information into a you’ve already written.
story.
14. Don’t use newspaper contractions. (Attribution
STRUCTURE THE SCRIPT
before assertion)
 Commas and other punctuations are also great
15. Don’t lose of fail to reach a listener
aids to a presenter who is going to read the
16. Don’t make a factual error.
script out loud.
 Break-up sentences into short, easy-to-
VENIAL SINS
comprehend units.
1. Don’t use pre-fabricated phrases – they quickly
 A long sentence is not only a challenge for the
become boring and trite.
presenter but also for the listener who tends to
2. Don’t waste words – it’s a waste of time and
get lost write trying to understand.
waters down what you say.
 Use double spacing always.
3. Don’t use non-broadcast words.
 Don’t use capital letters throughout
4. Don’t use hallow words – they do nothing but
take up time.  Conventional writing has the advantage of
5. Don’t use vague words. making the capitalization of certain names clear
6. Don’t use weasel words – be specific. to the reader, rather than PRESIDENT SAM
7. Don’t use windy words. NUJOMA.
8. Don’t use weary words.  Use marks in order to break it up to “sense
9. Don’t use wrong words. blocks”.
10. Don’t use foreign words and phrases.
11. Don’t resort to clichés. BASES OF NEWS
12. Don’t stretch for synonyms for words that are 1. Facts
easily understood. 2. Reader’s in Interest
13. Don’t “hotrod” – don’t be too excited.
NEWS VALUES
TOP TIPS OF THE TRADE 1. Conflict
1. Start strong. “Well begun is half done” 2. Immediacy or timeliness
2. Read – and understand – your source copy. 3. Proximity or Nearness
3. Underline or circle key facts. 4. Consequence
4. Don’t write yet. Think. 5. Names
5. Write the way you talk – unless you’re from the 6. Emotion
Bronx! 7. Drama
6. Apply the rules for broadcast newswriting. 8. Oddity or Unusualness
7. Have the courage to write simply.
8. Refrain from wordy windups. TYPES OF LEADS
9. Put attribution before assertion. 1. Conventional or Summary Lead
10. Go with S-V-O: subject-verb-agreement 2. Over Crowded lead
11. Limit a sentence to one idea. 3. Novelty Leads
12. Use short words and short sentences. 3. Direct
13. Use familiar word in familiar combinations 4. Question lead
14. People-ize your copy. 5. Staccato lead
15. Activate your copy. 6. Contrast Lead
16. Avoid a first sentence whose main verb is any 7. Descriptive Lead
form of “to be”
17. Avoid may, might, could, should, seems. ANATOMY OF A NEWS STORY
18. Put your sentences in a positive form. 1. Lead
19. Use present tense verbs where appropriate. 2. Lead Support
20. Don’t start with a quotation or a question. 4. Details
21. Use connectives – and so, but, so, because – to 5. Background
link sentences.
22. Put words you want to emphasize at the end of
your sentences.
23. Use contractions – with caution.
24. Pep up your copy with words like new, now, but,
says.
ADVANTAGES OF THE PYRAMID STYLE 1. Presents Pertinent Facts First
2. Facilitate Page Layout FORMATTING AND WRITING STRUCTURE
3. Facilitates Headline Writing When creating a feature article, be sure to include:

CHARACTERISTICS OF A FEATURE STORIES 1. Masthead

1. The Lead. - The logo or identifying emblem located at the top
2. Phase of the page of the company you are writing the
3. Length article for.
4. Focus
2. Headline
KINDS OF FEATURE - The title of the article itself. It should be punctual
1. The Profile and compelling as to grab the reader's attention.
2. Human interest stories
3. Backgrounders 3. Subheading
4. The News Feature - The subheading is under the headline and is
5. Trend Stories smaller in size as compared to the headline. It is
6. The Live-In typically a short word, phrase or sentence that
gives a brief introduction or 'sneak peek' into your
STRUCTURE OF A FEATURE STORY article.
1. Title & Headline.
2. The lead 4. By-line
3. Introduction - The by-line identifies the author of the article.
4. The body
5. The Nutgraph 5. Hook
6. Details (The Main Article) - The hook is the first sentence of your introduction
7. Conclusion and should entice the reader to want to learn more
about the topic being discussed.
LANGUAGE AND WRITING STYLE
1. Contractions 6. Images
2. Facts and direct quotes - Photos are effective in quickly conveying a
3. Rhetorical Questions message to your target audience. They must be
4. Hyperbolic and emotive language relevant to your article and should have short
5. Effective Literary devices captions under them to provide context behind their
use. Though they are useful, you should not
THE CRAFT OF BROADCASTING NEWS overshadow your article with images.
WRITING
1. Attribution
2. Time element
3. Use of names with titles or positions and age
4. Approximations or rounding off numbers
4. Use of quotes
5. Active vs. Passive voice
6. Contractions
7. Middle initials
8. Verb tenses
9. Symbols
10. Abbreviation

NEWS WRITING AND
PRODUCTION: INTERVIEW
BASIC GROUNDWORK asks basic questions to make
sure you understand the context of the interview you're
doing folks.
 RESEARCH, RESEARCH, RESEARCH-
knowledgeable
 Read over your research and questions.
 Be on time
 Conduct Your Interview in an Organized, Timely
manner
 Who is the primary audience?
 Identify the type of program and your audience -
Live/taped, Edited/unedited, In-studio or talk show,
On location or remote
DEFINING THE MESSAGES
 Broadcast Interviews are brief; limited time to
deliver NEWS messages.
 To understand the context, decide on 2 or 3 that
will resonate with you (journalist) and audience.
 Focus on refining and packaging these “NEWS
POINTS” definitely will help your interviewee.
'provide yourself proof points so you can stand with
the assertions made.
 You should craft the NEWS POINTS, your job is to
ensure that the NEWS POINTS ARE CONSICE,
CREDIBLE, DEFENSIBLE and MEMORABLE.
STRUCTURING INTERVIEW QUESTIONS
 Come prepared.
 Strategize on composing questions; develop a Q
and A document that includes qs that are
answerable with key messages.
 Do not make your interviewee be caught off guard.
 Practice BRIDGING and BLOCKING; make your
interviewee feel that it is a interesting question to
ask.
'watch YouTube vids of SUCCESSFUL and
UNSUCCESSFUL BROADCAST INTERVIEWS
 Let your interviewee explain his answers.
 Do not make him stray from the question.
 Help him summarize and elaborate his points.
 Let him breathe (as you as well breathe); have
some breaks.
 YOU SHOULD ASK A NEGATIVE QUESTION ON
A POSITIVE TONE.
'You should... kaya lang, here in the Ph, journ
sometimes forget that and ask heart throbbing qs (that's
a long story).
 DO NOT EVER LET OR MAKE YOUR
INTERVIEWEE ANSWER “NO COMMENT". (Nah
dude!)
THE GAMES INTERVIEWERS PLAY
Interviewer "types"
1. Machine Gunner. Asks so many questions, you
don't know which one to answer first.
o Verbal Bridge: "Well, Bob, you've asked
several interesting questions. First, I'd like to
address... “
2. Interrupter. Jumps in before you've had a chance to
complete your response.
o Verbal Bridge: Let him complete the
interruption, then say: "Before l answer that,
I'd like to complete my thought."
3. Paraphraser. Tries to put words in your mouth; e.g.,
"Do you mean to sit there and tell me there's no
problem with..."
o Verbal Bridge: "No, Pinky, that isn't what I
said. What | said was..." and repeat your
point.
4. Unprepared Interviewer. May have vague
questions or require you to provide a lot of
background before you can get to your key
message.
o Verbal Bridge: Take the opportunity to
steer the interview in the direction you want
to go. Rephrase the question to make it
more specific. "By your question, I think
you're referring to...let me put that in
perspective."
POINTS TO CONSIDER
1. Clothing (in a studio setting) "professional
appearance"
2. Clothing (in an "on-location" setting) Dress in
"natural" clothes.
3. Jewelry
4. Make-up "natural" look
5. Enthusiasm
6. Body Language
7. Be prepared
DO NOT BE A JOURNALIST or BROADCAST
JOURNALIST WHO IS HOSTILE AND
UNINFORMED.
A BIG NAH FOLKS.
Your job is to serve people with news and
information.