TON DUC THANG UNIVERSITY

FACULTY OF LABOR RELATIONS & TRADE UNIONS

MANAGING ORGANIZATIONAL CHANGE

Course code: A03078

CHAPTER 1: UNDERSTANDING ORGANIZATIONAL

CHANGE

Lecturer: Pham Thi That (Ph.D)

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 QUICK EXERCISE

Date:…………. Course: …………………………..

Full name: ……………………………………………
Student ID:…………………………………………….
Signature:……………………………………………...

CURRENT CORPORATE CHALLENGES?

GIVE EXAMPLES.
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 CONTENT

• ORGANIZATIONAL CHANGE IS
TODAY’S ORGANIZATIONAL
CONSTANT
• SOURCES OF CHANGE
• CURRENT CORPORATE
CHALLENGES

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 ORGANIZATIONAL CHANGE IS TODAY’S
ORGANIZATIONAL CONSTANT

Managing change is paramount for successfully

implementing changes to organizational strategy,
process, people and culture.
Managing change well is a continuous and ongoing
alignment of an organization’s strategies, structures,
and processes.

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 SOURCES OF CHANGE

External vs. Internal changes

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 SOURCES OF CHANGE

1. Change as a result of external influences (like

reductions in the economy or technological changes
which affect the profitability or resources of an
organization). We cannot control this type of
change, but it does influence internal change.

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 SOURCES OF CHANGE

2. Change as a result of internal influences (like

restructuring or budget initiatives, which may drive the
need for change). This type of change we can control.

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 SOURCES OF CHANGE

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 GROUP EXERCISE

Please list all current corporate challenges including Financial

challenges (Group 1 & 2), Globalization challenges (Group 3 & 4),
Recruiting challenges (Group 5 & 6), Customer challenges (Group
7 & 8), Technology and Internet challenges (Group 9 & 10)

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 CURRENT CORPORATE CHALLENGES
Financial Challenges Globalization
Challenges
• Reducing operating costs to • New employee skills to deal
increase production efficiency with a global economy
• Developing and implementing • Cultural issues
business strategies that result • New ways of doing business
in profitable return
• Maintaining operating profits
in an increasingly competitive
business environment

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 CURRENT CORPORATE CHALLENGES
Recruiting Challenges Customer Challenges
• Attracting and retaining an • Ability to partner with
appropriate number of customers
qualified and competent staff • Helping customers
• Filling key positions understand how to shop and
• Improving current employees buy
• Developing technology for
greater customer satisfaction

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 CURRENT CORPORATE CHALLENGES
Technology and internet Corporate knowledge
Challenges Challenges
• Improving the use of technology • Shared understanding of the
to keep ahead of the competition organization’s objectives
• Gaining knowledge and • Command of products and
implementing available services to deepen customer
technologies relationships
• Matching the latest technologies • Open communication and linkages
to customer requirements between and within departments

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 THANK YOU

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