Budget and Timescale

Revision Continued
 Takeaways from yesterday's lesson
• How do you link the budget to the timescale

• How do you divide your budget

• How to spend all of the budget

• Create a timescale table together

• What is the marketing message

 How do you link the budget to the timescale
• Before you do the time-scale you have to explain how you are going to spend
the budget – So first do your budget

• The timescale shows how you will spend the budget visually

• In the budget you will allocate your funds between different promotional
activities, show your working out and explain why. 

• The timeline will show: for how long you will do the promotional activity and
in what months
 How to divide your budget 
• Start with the most important promotional methods for your
campaign 

• Think about how long you will have to use the promotional methods

• Be realistic 

• Justify your choices

 How to spend all of your money

• Get as close as possible to the total

• If you are under budget after trying to get to the budget: add a sentence: "I
have money left over for contingency to stop any overspend"
 Do a budget and timescale together
Facebook 
• Average Facebook ads cost 78p per click

Snapchat ads 
• Average Snapchat ads cost 56p per click

Instagram ads 
• Average Instagram ad costs 35p-75p per click

Leaflets
5000 for £80

Bus stop
 Marketing message
• A marketing message is the words you use to communicate with your audience to
convince them buy your product/service.

• A marketing message is only one sentence

•  Influential in helping you meet your business aims and objectives

• A Marketing messaging represents how a brand communicates to its customers and

highlights the value of its products

It’s your chance to:

- Grab your target audience’s attention.
- Relay how you will solve their problem.
- Explain why they can trust your company.