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  • Service Marketing: Presentation

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    Seok Min Hong
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    The document discusses marketing strategies for automobiles. It begins by categorizing automobiles as search goods based on their high tangibility and search qualities. It then analyzes the marketing of a specific automobile called the Casper. The marketing strategy for Casper capitalizes on its distinctive design, emphasis on functions, highlighting of its reasonable price, and easy tangibility to evaluate, in order to attract customers. The strategy aims to capitalize on the predominant qualities of search goods for automobiles.

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    The document discusses marketing strategies for automobiles. It begins by categorizing automobiles as search goods based on their high tangibility and search qualities. It then analyzes the marketing of a specific automobile called the Casper. The marketing strategy for Casper capitalizes on its distinctive design, emphasis on functions, highlighting of its reasonable price, and easy tangibility to evaluate, in order to attract customers. The strategy aims to capitalize on the predominant qualities of search goods for automobiles.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views9 pages

    Service Marketing: Presentation

    Uploaded by

    Seok Min Hong
    The document discusses marketing strategies for automobiles. It begins by categorizing automobiles as search goods based on their high tangibility and search qualities. It then analyzes the marketing of a specific automobile called the Casper. The marketing strategy for Casper capitalizes on its distinctive design, emphasis on functions, highlighting of its reasonable price, and easy tangibility to evaluate, in order to attract customers. The strategy aims to capitalize on the predominant qualities of search goods for automobiles.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Service

    Marketing
    Presentation
    20195619 홍석민
    TABLE OF CONTENTS

    Marketing of
    SEC Analysis automobiles
    01 What are the categories of Where do automobiles 02
    SEC Analysis? lands on the continuum?

    Marketing
    “Casper” STRATEGY
    Advertisement
    03 Why I chose the advertisement
    How does the marketing
    strategy capitalize on the
    04
    predominant qualities?
    SEC Analysis of goods and services

    DESCRIPTION EXAMPLE

    Search goods High in search qualities Milk, Electronics

    Experience goods High in experience qualities Restaurant, House

    Repair services, Medical


    Credence goods High in credence qualities
    Services
    Automobile Marketing

    Where does an automobile land on The Continuum?

    Automobiles can be categorized as search goods


    Search goods are high in search qualities and
    tangibility
    Automobile Marketing
    High
    Automobile reviews Easy to Clear perception
    Official reports Predictabilit Reasonable demands
    evaluate
    y

    Price competition Visible Design & price improvement


    Subject to substitution Alternatives Easy to copy
    Attributes
    About Casper

    -The smallest crossover SUV from Hyundai motors

    -The leading product in the lightweight vehicle market

    -Breaking new grounds with innovative marketing


    Casper Advertisement
    MARKETING STRATEGY

    Distinctive looks attract


    DESIGN customers

    Function Emphasis on its features

    Price Highlights its reasonable price

    Easy to evaluate
    Tangibility before purchase

    Capitalizes on the
    Originality predominant qualities
    Thank You!
    .

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