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  • Shri Ramdeobaba College of Engineering and Management: Department of Industrial Engineeering

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    27-Aditya Chaudhary
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    The document discusses the automobile industry in India and the importance of dealers. It notes that the government introduced policies to liberalize the industry, and car companies initially differentiated themselves by offering prominent displays, on-site loans, ready delivery, and 24-hour roadside assistance. However, competitors quickly copied these features. It emphasizes that dealers are important business partners, and companies need to exploit dealers' marketing skills for competitive advantage, as quality, price, and promotion alone do not provide differentiation. It also must address issues like regular availability of cars, consistent quantities, and meeting unforeseen demands to succeed long-term.

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    The document discusses the automobile industry in India and the importance of dealers. It notes that the government introduced policies to liberalize the industry, and car companies initially differentiated themselves by offering prominent displays, on-site loans, ready delivery, and 24-hour roadside assistance. However, competitors quickly copied these features. It emphasizes that dealers are important business partners, and companies need to exploit dealers' marketing skills for competitive advantage, as quality, price, and promotion alone do not provide differentiation. It also must address issues like regular availability of cars, consistent quantities, and meeting unforeseen demands to succeed long-term.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    41 views8 pages

    Shri Ramdeobaba College of Engineering and Management: Department of Industrial Engineeering

    Uploaded by

    27-Aditya Chaudhary
    The document discusses the automobile industry in India and the importance of dealers. It notes that the government introduced policies to liberalize the industry, and car companies initially differentiated themselves by offering prominent displays, on-site loans, ready delivery, and 24-hour roadside assistance. However, competitors quickly copied these features. It emphasizes that dealers are important business partners, and companies need to exploit dealers' marketing skills for competitive advantage, as quality, price, and promotion alone do not provide differentiation. It also must address issues like regular availability of cars, consistent quantities, and meeting unforeseen demands to succeed long-term.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    SHRI RAMDEOBABA COLLEGE OF ENGINEERING AND

    MANAGEMENT
    DEPARTMENT OF INDUSTRIAL ENGINEEERING
    TITLE : A case study on Reseller Service Standard in the Automobile
    Industry
    GUIDE
    Name : Aditya
    PROF. M.R.JAIN
    Chaudhary
    Why every car company is fighting for Indian
    consumer ?

    Highlights of India’s New Automobile Policy

    • Delicensing

    • Automatic approval for foreign holding of 51% in Indian companies

    • Abolition of phased manufacturing program

    • Reduction in excise and import duties of CKD Kit

    • Commitments to indigenized schedule

    2
    Features introduced were

    • Prominent Display

    • On spot loan facilities

    • Ready delivery

    • 24-hour emergency on road breakdown service

    • Pleasant purchase experience.

    But this way copied by every other competitors

    3
    So What’s the Differentiator

    2
    1 3
    Patient hearing
    of problems
    Rapport of the Eagerness to sort out
    sale staff
    .
    consumer problem and
    complains

    4
    Why Dealers are very Impoertant?

    Important Facts

    • Dealers are their business partners as against mere traders.

    • Dealers marketing acumen needs to be exploited to bring competive

    advantage.

    • Quality outcome of marketing depends on dealers push efforts.

    • For futher growth and service from trade, company expect more from their

    dealers in terms of investment, space, field sales force skills due to the fact that

    quality, price and promotion do not bring about an competitive edge because of

    rapid imitation with additiona features.


    Do you think that TELCO will face problem in the future? Justify.

    • TELCO possess a well defined strategic vision and commitment for best return along
    with harmonious long run relationships quite above the industry level.
    • But it lacks in providing value added services for infrastructural and marketing
    acumen development which is essential for competitive effectiveness.
    • It also lacks in the Logistical components of customer service as they are quite below
    industry level.

    6
    Service Factors that
    TELCO need to work on:

    • Regular availability of cars.


    • Consistency in quantity of product.
    • Prevention of stock out situation
    • Intact delivery of goods without damage
    in transit
    • Efforts to reduce replenishment cycle time
    • Fixed replenishment cycle time
    • Ability to meet unforeseen demands.

    7
    THANK YOU

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