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  • Lesson-2 Class - 3: Principles of Marketing

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    MD. Asaduzzaman
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    The document discusses the key components of marketing mix, including the 4Ps and 7Ps concepts. It asks the reader to explain the 4Ps of product, price, place and promotion, as well as the additional 3Ps of people, processes and physical evidence in marketing mix. It also asks the reader to illustrate the product lifecycle with a diagram and discuss what usually happens to products before the declining stage, providing an example.

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    The document discusses the key components of marketing mix, including the 4Ps and 7Ps concepts. It asks the reader to explain the 4Ps of product, price, place and promotion, as well as the additional 3Ps of people, processes and physical evidence in marketing mix. It also asks the reader to illustrate the product lifecycle with a diagram and discuss what usually happens to products before the declining stage, providing an example.

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    4 views12 pages

    Lesson-2 Class - 3: Principles of Marketing

    Uploaded by

    MD. Asaduzzaman
    The document discusses the key components of marketing mix, including the 4Ps and 7Ps concepts. It asks the reader to explain the 4Ps of product, price, place and promotion, as well as the additional 3Ps of people, processes and physical evidence in marketing mix. It also asks the reader to illustrate the product lifecycle with a diagram and discuss what usually happens to products before the declining stage, providing an example.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    Lesson-2

    Class -3
    Principles of Marketing
    Chapter Question.
    • What are the components of Marketing Mix? Discuss 4Ps and 7Ps
    concept of Marketing Mix. (Read from books and internet also use
    diagram in your answer).
    • Illustrate with schematic diagram the properties of under each
    component of 4Ps and 7Ps. (for answer see slide 4,5&8).
    • Discuss in brief the product lifecycle with diagram. What happen with
    most of the products before declining stage? Explain with example.
    (For answer see slide 9 + text book).

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