Abner L. Pureza THE COCONUT Quezon NHS ‘THE SOUL’ All elements count. Balanced distribution of topics (international, national, community, school issues) Local context in universal topics. Symmetry of texts and graphics. Main editorial Composition of Sub-editorial (optional) an op-ed page. Editorial cartoon Editorial columns Surveys Info graphics Photo-opinion (optional) Letters Editorial box News analysis . Fearless views but responsible writing. Nothing beats good presentation. Style and content - wise Layout – try to look not too conventional. A bit of experiment on design matters. Number of pages – the more the pages, the more spaces for quality articles. Columns – not restricted to five columns per page Use of partial quotes can add effects The headline Lesser words are suggested Be witty Epic fail Petal attraction Killing it softly Be consistent Observe parallelism The articles Must have varieties (writing styles, themes). Not too lengthy, but not too short. Must observe effective writing principles. Consider the language proficiency Paragraphs should not be long. Content must be well-researched. Remember the 4Es ( Evidence, Explanation, Example, Extra details) Thank you for listening.