Academic Writing

- DAT554 – Creative Industries -

DAT 502 Creative Industries

 Academic Writing
- DAT554 – Creative Industries -

• How to begin writing a research paper

• Tips and tools for development
• Plagiarism and referencing

DAT 502 Creative Industries

Academic Writing

Individual: Task One - 30%

Individually write a 2500-word essay that addresses the following statement:

“Critically analyse changes and developments driven by media technologies in a

particular industry, for example: Video Games, Visual Effects, Animation, Art and
Technology collaborations. Use at least one case study in your analysis to address the way
in which new media technologies are advancing or producing changes within the Creative
Industries. Looking at these trends within your chosen industry, what jobs or roles would
you expect to see in the future (5-10 years time), what would your dream job be within that
and why?”

Deadline for submission - Friday 31st March, 5pm

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• Marking Criteria

• Understanding - use of
relevant theories and concepts
• Coverage - breadth and depth of
sources and appropriate
application
• Structure – essay demonstrates
careful planning and logical
sequence
• Presentation - correct use
of Harvard referencing and
full bibliography
• Use of English - Accuracy,
spelling, punctuation and grammar
Academic Writing

T.A.P Model

1. identify the Topic – what is the theme?

2. the Action(s), i.e. what you have got to do
3. the Parameters – the scope or confines of the task
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Academic
Writing
Academic Writing

University of Plymouth's T.A.P Model

Topics:
Digital Creative Industries
Changes and developments in a particular industry

Action :
Critically analyse

Parameters:
Use at least one case study to draw on in your analysis in order to address the
emergence of new media technology in the Creative Industries
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Formal Structure - Writing

● Introduction
● Main Body: Chapters / Sections
● Conclusion
● References and Bibliography
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Writing in First,
Second and Third
Person – which is
best?
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Writing

• Referencing in
Harvard Style:

• Why do we do it?
• How do we do it?
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Citations
and
Quotations
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Short
Quotes in
Text
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Long
Quotes in
text
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Citations and Quotations

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References
List and
Bibliography
in Harvard
format
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Referencing

University of Plymouth LibGuides:

https://www.plymouth.ac.uk/student-life/your-studies/essential-
information/regulations/referencing

Referencing
https://plymouth.libguides.com/c.php?g=48936&p=4214233

Cite this for Me Generator:

https://www.citethisforme.com/
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Plagiarism

JUST
DON’T
DO IT!!!
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Academic Writing

Plagiarism
 Academic Writing

What is
Turnitin?
 Plagiarism

Deliberate Plagiarism

This is when someone knowingly tries to pass other people's

Academic work off as their own.

Writing This could

include:

copying and pasting

including other people's words/ideas without referencing

submitting someone else's work (this could be another

student's or by a professional essay writer)
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Plagiarism

Unintentional
Plagiarism
• A common form of plagiarism is unintentional or
accidental.

Academic This could

include:
Writing • forgetting to include the citation or list the reference in
your reference list/bibliography
• incorrect references
• copying content with minor alternations (even if this
is referenced, by not summarizing in your own
• words or using quotes marks to show this is a quote
you are presenting this as your own understanding/
analysis)
 Start researching your topic:

Academic
Here are some concepts that may relate to
your topic on the next slide. Have a look at
them and they might help you get inspired.

Writing You don't have to literally take these concepts;

they are just some ideas for you to consider.

Once you have an idea of what you would like

to write about in relation to digital creative
industries, start to collate a list of references
using the Harvard Model. This is the start of
your essay for this assignment.
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• Concepts

• Interdisciplinary practices – mix of new media technologies and heritage (ex. Theatre and
technology) – Digital and traditional crossovers between disciplines

• Approaches to play – how do computers allow us to create playful and engaging experiences?

• Working with interaction – how is interaction used within different areas of creative industries?
What are some interactive methods used in your specialism?

• Storytelling and effect – object and experiences that tell stories - emotional experience of
users

• Complex Systems – generative and emergent behavior, adaptive or surprising outcomes

DAT 502 Creative Industries