A STUDY OF FACTOR INFLUENCING

CUSTOMERS’ ACCEPTANCE OF MOBILE PAYMENT

IN SELANGOR
(Main Reference: A study of factors influencing customer’s acceptance of mobile
payments in Malaysia)
_________________
Research Project

ZAHARI BIN ARSHAD, MC210915132

SERENA MARTIN, MC210914910
LOW YIN SEAH, MC210914852
MIRIE MERRIE MASANGKONG, MC210915197
CHANG CHOI ANN, MC210915086

MASTER OF BUSINESS ADMINISTRATION

UNITAR INTERNATIONAL UNIVERSITY

RESEARCH METHODOLOGY (GSDMxxxx)
BACKGROUND OF THE RESEARCH
PROBLEM STATEMENT
RESEARCH OBJECTIVES
RESEARCH QUESTIONS
SIGNIFICANCE OF THE RESEARCH

 This research aims to identify and explore key factors that affect the decision of whether to use mobile
payments in Malaysia. (Yong et al, 2021).

 The purpose of this paper is to find factors influencing consumers’ perceptions of mobile payment usage.
(Nur Hazwani et al, 2021).

 The conduct of this study will be beneficial to both service providers as well as the businesses using the
services for improving their business models and business strategies. (Nur Hazwani et al, 2021).
 This research was performed by considering perceived risk factors, perceived value, perceived ease of use,
perceived usefulness, and attitude in explaining consumer intention to adopt mobile payment. (Chuah et al,
2021).

 This study would help in creating awareness for mobile service providers to work towards increasing
consumer confidence in their client privacy protection policies. (Chuah et al, 2021).

 This study will definitely offer a fresh perspective to academics and practitioners in terms of exploring the
prospect of mobile payment in business transactions. (Phuah et al, 2018).
 UNDERPINNING THEORY

Technology Acceptance Model (TAM)

Theory

Perceived
Usefulness (PU)
EXTERNAL
VARIABLE Attitude Behavioral
S Toward Using Intention (BI)
Perceived Ease of
Use (PEOU)
LITERATURE REVIEW
CONCEPTUAL FRAMEWORK
RESEARCH HYPOTHESES
DATA & METHODOLOGY
MEASUREMENT OF VARIABLES