Online Reputation

Management Guide
HOW TO REMOVE NEGATIVE LINKS ON GOOGLE
What’s In This Course

 How to remove a negative link

 Talking to people to get it removed
 Using Google’s systems to get it removed
 How to push the negative link down so it doesn’t appear on search results
Contact Author To Remove Links

 First, contact the author to try to get them to remove or edit the negative link
 With news sites, contact the highest editor
 If you can’t get the link removed, then ask to get the link edited
Request Removal From Google

 Remove information from google – google search help

 Complete the forms
 Continue with the steps in the next lectures because Google may take a long time
before responding
Calculating Domain Authority / Page
Authority

 www.seoreviewtools.com/website-authority-checker
 Search for the website where the bad link is located
 This tool tells you how high a link on the website or the page will rank on search
engines
 Outranking a very high domain and page authority can be difficult and take a long
time
Calculating Domain Authority

 Domain Authority – How high the website will rank on search engines
 Number between 1-100 (1 lowest, 100 highest)
 Domain authority is calculated based upon how many external sites are linking to
that website
 News sites generally have higher domain authority and are harder to outrank
Calculating Page Authority

 Page Authority – How high the page will rank on search engines
 Number between 1-100 (1 lowest, 100 highest)
 Page authority is calculated based upon how many external sites are linking to
that page
 Articles on news sites generally have higher page authority and are harder to
outrank
Best Practices For Removal

 The best way to get a link removed is if it’s deliberately malicious

 If the information contained in the link is true, then you will have a slim chance of
removing it
 If the link is not malicious, use the techniques in the coming lectures to outrank it
Outranking Links On Social Media

 Create social media accounts about you and/or your company

 Mention your name and/or your company’s name on the accounts as much as
possible
 Build any social media network anywhere you can
 Your social media accounts can push down negative results on search engines
 Publish more often on the social media account to make it rank higher
Requesting Guest Posts

 Find blogs on topics you are interested in, have experience in, and/or have
expertise in
 Give blog a free article in exchange for putting your name and a link to your site
in the article
 If the blog has a high domain authority, your post on the blog will outrank the
negative link
Using Free Sites

 Find free websites where you can write articles, blog posts, or messages
 Medium.com
 Write articles including your name
 Include your name in the title and article
 Quora.com
 Website used to answer other people’s questions
 Create backlinks to your sites while answering people’s questions
 Those backlinks will increase your site’s domain and page authority
 Also a great marketing tool
 Linkedin.com
 Create blog posts on LinkedIn including your and/or your brand’s name
Insider Secret: Hiring A Publisher On
Fiverr

 Fiverr.com
 Search News Article Publish
 Reputation Management Companies will charge at least $10,000 for this service,
but you can use Fiverr.com and get news articles published on leading sites for as
little as $5 each
 Use this method for clients, charge them a lot of money to get articles published
about them, and then outsource the work on Fiverr.com
SEO Optimizing Your Articles

 Articles should be significant, interesting, and new

 Story writing skills:
 Significant, interesting, and new
 True (mostly true)
 Article Format:
 Title: Include name in title
 Use name as much as possible in article
 Include your website in the article
 SEO (Search Engine Optimization):
 Repeat the keyword you want to rank for (ex. Your name)
 Use original content
 Never plagiarize
 Write rich, long form content
Thank You!