DELIVERING DIGITAL ROI

May, 2021
 About us & Our Achievements

Ru
n ni
ng
ca
100+ sites
m
pa
ig
ns
ac
r os Founded in 2009, AdLift provides customized AdLift has assembled a world-class
s
digital media strategy and search marketing technical team of search marketing
solutions for online businesses in the North experts from firms such as Yahoo, eBay
300K
Optimizin
g American and Asian markets & Adobe Digital
keywords

Managing
in digital marketing spend
$25M
AdLift’s unique value proposition has been 150+ person team - located in San
recognized by fortune 500 companies Francisco, CA ,Gurgaon, Mumbai &
Delivered results & gained including PayPal, Walmart, Overstock, Bangalore

trust AirBnB

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 About us & Our Achievements

We Are Thought Leaders

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 We’re India’s Fastest Growing Digital Agency 2022

DIGIXX Awards AgencyCon By Social

Samosa

DIGIXX Awards AgencyCon By Social Global Customer Engagement E4M Maddies Award 2020
Samosa Award

DIGIXX Awards AgencyCon By Social

Samosa

Digies - Digital Award 2020 IAMAI Awards 2021 Drivers of Digital 2021

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Trusted By

Partnerships
250+ Global Clients in 11 Years
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 What We Offer

Paid Media Creative Social Media Content Search Engine Influencer

Marketing Marketing Marketing Optimization Marketing

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 SEARCH ENGINE OPTIMISATION

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SEO Services that Drive
Market Share

On page strategy consulting

Content Marketing

Keyword Analysis Premium Content Marketing

Content Analysis Blog/Post/Content Optimization

Technical Analysis Competitive Link Audit

Post Project Optimization Reputation Management

Reporting Infographics

Competitive Analysis Content Optimization

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 SOCIAL MEDIA MARKETING

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 Platform Bifurcation, Pick the right platform

Female 53% Male 47% Female 24% Male 21% Female 68% Male 32% Female 57% Male 43%

2.23 Million Active users 326 Million Active users ??? Million Active users Over 610 Million users

73% users 37% of users

are between 18-29 years are in the age group of 18-29 64% users People in 25-49 year are daily
25% of users are between 18-29 years users
are 30-49

Content heavy blogs are the Videos and Carousels images Carousel images and blog links
Videos and carousels images work best way to reach to a large are the best way to reach to the are the best way to reach out to
the best number of people of Twitter target audience on Instagram LinkedIn audience
on Facebook

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 Social Media Roll Out

STAGE 1 STAGE 2 STAGE 3 STAGE 4

Setting goals & objectives Identify & reach the Create quality, relevant Monitor & optimize
right TG content campaign regularly

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 Social Media Creatives That Drive Engagement: Titan EyePlus

Titan EyePlus Titan EyePlus

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PayU

PayU PayU PayU

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 Siemens

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Tata AIG

TATA AIG TATA AIG TATA AIG

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 Jaquar

Jaquar Jaquar Jaquar

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 INFLUENCER MARKETING
A hybrid of old and new marketing
tools.

Taking celebrity endorsement and placing it

into a modern day content-driven marketing campaign.

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 It’s reached a tipping point

62% of people trust brands less. -PwC

32% of online consumers trust a -Forester

stranger more than a brand.

73% of people wouldn’t care if brands -Meaningful

Brands Study
disappeared tomorrow.

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 PAID MEDIA

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 Paid Marketing World View

59%
Unbranded Search Reach and Frequency
GDN Looklike Audience
Youtube TrueView
Awareness Video Ads
30%
35% 9%
App Promotion Ads Website Traffic
Video Ads Mobile App Installs
Call Only Ads Lead Ads
Consideration
Branded Search Website Conversion
Shopping Ads Dynamic Ads
Local inventory Ads Store Visits
Conversion
₹2,776

₹2,926

₹3,414
₹3,608

₹2,540

₹3,429

₹4,640

₹3,123
Customer Match Custom Conversion
Custom Audience
10%
Dynamic Remarketing Dynamic Ads
Remarketing Lists
Maintain (unsell and cross sell)
Search Spends Social Video Spends Display Spends Affiliates + Content + In-
fluencers +

Expand

50-50 Split between Facebook & Leveraging the right solution to reach
Google Spends the Target Audience

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 ADLIFT – PARTNER

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 How Do We Fit In?

Account SEO Manager Content Writer Data Analyst

Manager

Partner
Relationship Creative
Social Media Manager Paid Media Manager
Manager Strategist

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Townhall – June 2022
 Agenda
About us & Our Achievements

• Achievements in 2021-2022
• Goals 2022
• Key Growth Parameters – What it takes for us to hit these Goals
• AdLift launches ESOPs
• AdLift – a seo digital marketing agency
• Growth in 2021-2022
• Promotions and Shoutout to Top Performers
• COVID & Our Health
• Questions

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4
 Achievements: 2021 to 2022

36 New Client Acquisitions in 12 Months

61 Awards in 12 Months
Team grown by 52 %

Acquire. Amplify. Advance.

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5
 New Client Acquisitions

Partnerships
36 New Clients in 12 Months
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6
 We Took Home 61 Awards in 2021-2022

DIGIXX Awards AgencyCon By Social

Samosa

Agency Reporter – India’s AgencyCon By Social E4M Maddies Award 2020

fastest growing digital Samosa ET Digiplus Awards
agecny2021

DIGIXX Awards AgencyCon By Social DIGIXX Awards

Samosa

Digies - Digital Award 2020 IAMAI Awards 2021 Drivers of Digital 2021 DIGIXX Awards

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7
 Team Strength Increased by

+52%

2021 2022

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 What’s more..

98.5% 80% 32%

Employees received PLIs Employees were Were promoted
(both Oct and March appraised
combined).

THIS IS HUGE – WE WORKED AS A

TEAM!
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 Our Growth

13Cr 28Cr

2019 2021

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 Our Growth (Cont..)

13Cr 28Cr 44Cr

2019 2021 2022

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 2 Year Goal

44Cr 75Cr+
13Cr 28Cr

2019 2021 2022 2023

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 How do we get there?

Team New Client Acquisition

• Working hard • Increase Avg. Order Value
• Hire right • Pitch right/be choosy
• Trainings • Leverage our shoe
• ESOPs

Client Retention Marketing

Key GROWTH • Client Retention = Client Expansion

• Reporting
• Market ourselves (SEO, Social)
• Conferences
Parameters • Internal Processes • Awards/Jury

Margins
• Be margins/profitability focused

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3
 TEAM

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 Working Towards a Common Goal - Winning

“I’m a great believer in luck, and I find the harder I work the
more I have of it.

Thomas Jefferson

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 ESOPs

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AdLift’s ESOP
• AdLift is launching an Employee Stock Ownership Plan (ESOP)
• This is for employees who are important to the long-term growth of the
company and have helped AdLift grow to where it is today
• It’s for a select segment of employees – Seal Team Six
• AdLift partnered with Zenequity to create the ESOP
THANK YOU!