Globe-G- CASH Brand

campaign:
 Brand background

 Globe G –Cash is a breakthrough in mobile

commerce which transforms subscribers phones
into “mobile wallets” with its Slogan “ Wallet na
ang Cellphone mo” with the objective of
empowering Filipno mobile phone subscribers by
allowing them to transact and buy goods with the
gadget they are most familiar with.This innovation
was matched by an all out campaign using
traditional (media based ads) and below he line
promotions( non-media based) that highlighted the
limitless possibilities that Globe can offer.
Brand Advertising were as
follows:
Media ads 500 million ( media based) combining the
ff’.
 Trimedia ads (TV, radio and print), outdoor and social
media, and mobile ads

 Below the line promotions 250 Million ( non- media

based) You may choose on the ff. category :
 On-line retail channel, Sales promotion, personal
selling, PR, publicity, Events and sponsorship,
Packaging were utilized by the brand
 Utilizing the marketing
mix strategy (4 P’s)
1. Develop marketing strategies that are out of the box, and
possibly can be executed with the consumers today from
all walks of life to protect the current market size of G-
cash against competitor’s which has a similar offer with
the brand.

2. Make sure to focus on any of the 4 P’s of strategy or

combination defending on your chosen action plan
within one year time frame.

3. Show a sample of your ads, brand campaign or any of

your plan in a creative way like sample pictures to
communicate your strategy.
 Instructions: Group
presentation
 Each group can only present a single or combination
strategy or combination.
 You are required to present in 2 minutes per group
with 2 maximum presentor with 2 to 4- slides only
of ppt.
 Submit also on papers with markings