Technopreneurs

hip
charlene mae P. calonge
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Learning objectives:
By the end of this module, you should be able
to:
Define technopreneurship;
Identity examples of technopreneurship; and
Understand its importance.
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Hello!
I am an
ENTREPRENEUR!
products
person

opportunities services

profit
reality
business
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Hello!
I am an
ENTREPRENEUR!
A person who always find out the
opportunities and converts it into
reality in the form of products and
services to maximize profit ad
develop their business.
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Hello!
I am an
TECHNOPRENEURSHIP!

person products
solution
technological
change
creates
orthodox ways
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Hello!
I am an
TECHNOPRENEURSHIP!
A person who is engaged in
technopreneurship creates a product or
solution that uses technological solutions to
change the way of doing something in an
orthodox ways.
 Technopreneurshi 7

p
This is not a product but a procedure of synthesis to
improve and innovate the future of a person, a nation, and the
globe as a whole.

“Technopreneurship comprises of identifying modern

technologies and even creation of technological opportunities by
the presentation of commercial products and services.” –Blanco
(2007)
exam 8

ples
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UBER
It is an American technology
company. Its service include ride-
haling, food delivery, couriers, freight
transportations.
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foodpanda 
It is Asia's leading on-demand
delivery platform, dedicated to
bringing consumers a wide range of
food, groceries and more, quickly and
conveniently.
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 ship
13

= technology
+entrepreneurs
hip
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ship
 Entrepreneurship in the field of technology.
 Combination of technological advancements and
entrepreneurial skills.
 Suitable for a person who is intelligent, innovative,
tech-savvy, and passionate in the calculation risk.
 It gets to the next level of success through teamwork.
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Technopreneurship trilogy

Technichian

Entrepreneur Manager
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Technopreneur
s
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Technopreneurs
are entrepreneurs who starts and manage their
own technology business.
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Twitter Jack Dorsey

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Microsoft Bill Gates

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Computer programmer and tech entrepreneur who

co founded Microsoft Corporation, the world’s
largest personal computer software company.
Microsoft, in addition to developing software
solutions for the Internet, also moved into the
computer hardware and gaming markets with the
Xbox video machine
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Larry Page and

Google Sergey Brin
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Apple Steve Jobs

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Jobs co-founded Apple & built it into the

world’s most valuable company. He also
helped transform other industries: personal
computing, animated movies, music, phones,
tablet computing, retail stores, and digital
publishing. Touted as a great innovator, he
applied imagination to technology and
business.
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Amazon Jeff Bezos

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Jeff Bezos

The man behind the online empire of

Amazon. The visionary genius who sits atop
the online e-commerce giant. Worth a
whopping US$182 billion as of April 2022,
Jeff Bezos is definitely the man to look up to
as an ideal technology entrepreneur.
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Heralded as the ‘Real-Life Iron

Man’, thanks to his antics and
innovations, Elon Musk is a true
technology entrepreneur and a
genius visionary. He has a range
of tech businesses under his belt
such as Paypal, SpaceX, Tesla,
Nerualink, The Boring
Company and Open AI. And he
made big waves after agreeing
to buy Twitter for a staggering
$44 billion dollars!
Elon Musk
 Importance of 27

technopreneurship
EMPLOYMENT
USE OF LOCAL
RESOURCES PROMOTION OF
ENTREPRENEURIAL
ACTIVITIES

TECHNOLOGICAL
ADVANCEMENT BUSINESS
DIVERSFICATION AND
CAPITAL DECENTRALIZATION
FORMATION
 SUCCESSFUL 28

TECHNOPRENEURSHIP?

BUILD A TEAM BOOST A PROBLEM

This is not a one-man show SOLVING SKILLS
and you always require You ought to expect
support to turn ideas into troubles at every turn.
reality.

Pick up the best strategy

that is cost-effective and HARDWORK &
commercially viable. DETERMINATION+
DECISION MAKING IMPLEMENTATION
 The main focus of
technopreneurship
29

There are main areas on which a technopreneur needs

to focus.
 Hi-tech ventures in  Designing hi-tech
Information and products such as
Communication Technology, computer hardware or
the internet, life services, devices
electronics, and biotech.

 Service firm  Use of technology in

where the main the delivery of
mission is normal business
technology. activities.
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Module 2
Innovation and Ideas
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By the end of This lesson you

should be able to:
Define Innovation and its types
Understand the difference between Research and
development
Understand innovation-driven and small medium
enterprise and
Understand organization-driven vs. market-driven ideas
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improvements
change
novel

ideas new

Creates value
 FAMOUS EXPERTS 33

“Innovation is “Creativity is thinking

taking two things up new things.
that exist and Innovation is doing
putting them new things.”
TOM FRESTON together in a new
Co-Founder of MTV THEODORE LEVITT
way.”

HIGH VALUE 1
LOW VALUE 1

Renowned Economist

WILLIAM BRODY
SCIENTIST
“There’s a way What is the calculus of innovation?
to do it better. Our company
The calculus of innovation is really
Find it.” quite simple: Knowledge drives
innovation, innovation drives
THOMAS EDISON
productivity, productivity drives
Inventor
economic growth.”
LOW VALUE 2
 Innovation

“…a new or improved product or process

(or a combination thereof) that differs
significantly from the unknit’ previous
products or processes and that has been
made available to potential users (product)
or brought into use by the unit (process).”
 Types
of Innovation
 ORGANIZATIONAL INNOVATION

The development of a new organizational

strategy that will somehow change company’s
business practices, as well as the way its workplace
is organized and its relationship with external
stakeholders.
  ORGANIZATIONAL INNOVATION

EXAMPLE:
 Four-day week working schedule
 Work from home
 Process INNOVATION
It is about implementing a new or
improved production or delivery
approach, including changes in
operational methods, the techniques
used and the equipment or software.

 SaaS (software as a service)

technology
 Online booking/application
 Product INNOVATION
It is the introduction of a new or
improved good or service. These
inventions or changes may have to do
with improving technical
specifications, the materials or the soft
ware used or even advancing on UX.
EXAMPLES:
 lego has been changing the
materials of its famous bricks to
biodegrable oil-based plastics.
 Electric vehicles
Marketing INNOVATION
Marketing innovation means
developing new marketing strategy
that produces changes in, for instance
the way a product is designed or
packed, or even other decision
regarding price or promotions.
EXAMPLES:

 Paper Straw
 Easy-open can
 Eco-innovation

It results to significant progress towards the 2030

goals sustainable development established by the UN.
In practice, it means reducing the impacts of our
production modes on the environment, improving
nature’s resilience to environmental stresses, or
achieving a larger efficient and responsible use of
natural resources.
Innovation is not ONLY business-applied!

Nonetheless, innovation isn’t just about business.

It’s dynamic process that need implementation, i.e.
that something is put into active use or made available,
but it can take place in all sectors of an economy.

BUSINESS GOVERNMENT HOUSEHOLD NGO

 EXAMPLES OF FAMOUS
INNOVATORS
Marie Curie
Steve Jobs

He developed the
smartphone world with She made great researchers on
the iPad. radioactivity.
 EXAMPLES OF FAMOUS
INNOVATORS
Elon Musk Nikola Tesla

He has been making He worked on the production,

great progress on transmission, and application of
luxurious electric cars. electric power.
 EXAMPLES OF FAMOUS
INNOVATORS
Homework: Identify the works of the following innovators
which they are famous for.

1. Ann Kiessling
2. Amanda Jones
3. Grace Hopper
4. Leonardo Davinci
5. Alexander Graham Bell
6. Josephine Cochrane
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Research
vs.
development
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Research
It is a learning process. This is when we try to
define the ways that things work and truly
understand them.
This is the time for wide open questions.

Is it possible?
Why does this happen?
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Research
It is a learning process. This is when we try to
define the ways that things work and truly
understand them.
This is the time for wide open questions.

Is it possible?
Why does this happen?
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development
It is about achieving functions. This is when we
consider ow we can bend the natural order of the
universe to our will, to serve our purpose. This is
the time to narrow focus.

Can I make this happen in reliable wy for an

acceptable cost?
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development
This is all about utility and applying known
concepts to problems of particular interest. This is
the glory zone, the money making area, the thing
where it’s easy to see the importance of the work.

Without research, however, development is slower,

more cumbersome, and less effective.
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Innovation driven
enterprises (ideS)
VS.
Small and medium
enterprises (smes)
 MIT Instructor Bill Aulet 

Small and medium enterprises Innovation driven enterprises

(SMEs) (IDEs)
  Companies that will stay small  It can go bigger
 Don’t require an innovative product,  Based on building competitive
process, or business model to advantage through innovation on
succeed one or more of these dimensions
 Not necessarily by team and  More likely to be founded by teams
educational background is usually of individuals with diverse skills and
considered often higher levels of education
 Focus on local or regional markets  Consciously pursue global markets
and create “non-tradable” jobs and create jobs that can be
performed in different locations.
 Small and medium enterprises
(SMEs)
 Tend to be individual or
family-owned with little
outside investment
Face less risk and less income
Produce faster, more visible
results
Innovation driven enterprises (IDEs)
Have a diverse ownership base
with external investors
Face much greater risk  but the
payoff can be much greater
(Tend to start out losing money,
but achieve exponential growth)
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ORGANIZATION-
DRIVEN IDEAS
VS.
Market-driven ideas
 ORGANIZATION-DRIVEN Market-driven ideas
IDEAS

 Directed from the top but the ideas are  Value of customer feedback
driven from the bottom

 Demonstrating the correlation between  To get closer to customer, stay ahead of

bottom-up ideas competitors, and make decisions based
on their markets
 Ideas are free  Continuous, evolving process focused on
the customer

 Clear relationship between the frontline

ideas and innovation