IMPROVE

YOUR
PRODUCT
ASSORTMENT
What Is Product
Assortment?
 Choosing a product to sell is the first step towards sales of any kind. However, have you ever wondered how

sellers decide on what exactly they want to sell? Personal preference kept aside, there is a logically sound

way to go about choosing the products that will make the sale – known as Product Assortment

 Product Assortment is the collection of goods or services that a business provides to consumers

 In other words, your product assortment is a mix of products you choose to maximize your chances of selling
Importance Of Attractive Product
Assortment
Product Assortment is very important when sellers are choosing what they want to put up for sale in their
store. It has a direct correlation with increasing sales simply because;

 The more attractive assortments you include - The higher the chances of products appearing on Daraz

 The more the customers view the products - The higher the chances of clicks and store visits

 The more the store visits - The higher the probability of getting a sale
How To Create Attractive
Assortment
Assortment basically consists of the products that you have up for sale in your store
Hence, in order to create and maintain an attractive assortment, sellers must think from the product point
of view. There are certain ways to improve your assortment

Upload high quality Write detailed description Create product bundles & Join campaigns &
accurate images with all important seller vouchers to make participate in flash
specifications, size guide, your assortment more sales
etc. attractive
Improving Assortment
Managing Your Products
 It’s important to keep up to date with
your SKUs and manage them routinely as
that is what makes up your assortment

 Well managed products equal to an

attractive assortment

 If you want to view and manage your

products, Log into Seller Center – Select
the Products tab – Click on Manage
Products
Improving Assortment
Managing Your Products
• On the Product Overview page, you can also edit the content of the
products that make up your assortment

• Retail Price – increase or decrease the price according to what you

want

• Available – this refers to the available stock of a specific product.

Keep this up to date to avoid any problems
• Click on Actions and select Edit Details to revise all product details
such as name, description etc.

• Copy Listing can be used to create similar SKUs with minor changes
• Manage Product Images can be used to edit, add, delete or update
product images

• Delete Products removes the entire product along with all details from
the list
 Improving Assortment
Creating Product Bundles
• Creating Bundles out of your assortment allows you to sell a lower-priced item at a discount as part of a
bundle which enhances overall customer experience and increases sales. Bundles gives you an opportunity to
clear out inventory of the selected products of your choice

Bundles with the same SKUs Bundles with different SKUs

Quantity Buy 1 Get 1 Free Free gift Combo

A form of promotion that
offers discounted pricing
when a customer purchases
multiple quantity at the
same time
A form of promotion A form of promotion that
that allows the seller to allows sellers to sell 1 SKU
sell 2 items in the price and give 1 extra item at a
of 1 100% discount (Tip: these sell
the MOST!)
A form of promotion that
allows sellers to sell different
SKUs together as a set, with
one or more items at a
discount
Improving Assortment
Product Bundles - Examples
Quantity Buy 1 Get 1 Free Free gift Combo
Improving Assortment
Seller Vouchers
• Seller vouchers are visible and can be collected from the voucher landing page, seller’s store or check out
page on the Daraz website or App
Improving Assortment
Joining Campaigns
 One of the ways Daraz maximizes sales is through
campaigns, which help sellers reach their goals in
terms of growth and sales with confidence and ease
 Campaigns help attract customers by providing
special deals, offers and discounts– all of which
promote your assortment even more as emails, push
notifications and SMS alerts are sent to raise
awareness of different campaigns
 About 20% of the sales are made via items in
campaigns
 Through campaigns, there is higher visibility  more
product views and purchases  increase in product
ranking
Improving Assortment
Campaigns – Examples
• Daraz has multiple types of campaigns that registered sellers (that meet the relevant criteria) can participate
in;

• Mega Campaigns ● One Day Campaigns ● Weekly Campaigns

• Occasion Based Campaigns ● Vouchers & Bundles Campaigns

Improving Assortment
Flash Sales
Flash Sales have greatly reduced prices that
only lasts for only a short period of time.
Flash sales though short, attract a lot of
customers due their exclusivity

The quantity is limited, which often means

the discounts are higher or more significant
compared to other sales or campaigns

Flash Sales work well with overstocks and

discontinued assortment, or when a seller is
looking for a boost in sales for a limited time
period
Improving Assortment
Assortment refers to the products you put up for sale on your store. In order to make sure it goes live & is
approved by the QC team (which takes up to 4 days), it’s wise to keep the following possible rejection reasons
in mind & make sure to avoid them when uploading products
Wrong Category: Product must be tagged in its relevant category
within the category tree
Additional Poses Required: Clear and more than one image must be
provided to give customers better clarity of the product
Incorrect Brand Name: Brand name should be genuine and the one
that is shown in the image or mentioned on the product. Misleading,
incorrect and fake brand names are not allowed
What’s in the box missing: If the image and the description shows
more than one item then it must be mentioned in “What’s in the box”
section along with the quantity. This includes the accessories or any
other item that is included
Replica products not allowed: If the product appears to be a replica or
fake then it will be rejected
categories
No scribbles are allowed: No watermark or scribbles are allowed on
images
Features missing / insufficient information: Accurate information
should be provided about the product with detailed description and
specification depending on the type of product you’re selling to avoid
QC rejection
Product not allowed on website: Daraz doesn’t allow products
prohibited by law, counterfeit, religious or products that are dangerous
Other Reason: If the product does not seem appropriate and as per
Daraz standards for reasons other than the ones mentioned above, it is
rejected
Hot Selling Items To Add To Your
Assortment
If you are wondering which products you should add in your
assortment, or which products will do particularly well – there
are certain hot selling items

These hot selling items differ for each category and you can
view the one ones relevant to your online brand in the Daraz
Insights Handbook by clicking on the button

It is wise to keep an eye out for what’s on trend online and in Click Here
stores, and make your assortment accordingly
Assortment – Prohibited Items
• Daraz has a defined list of products which are considered
counterfeit, dangerous or prohibited by law

• Sellers cannot add these specified products in their assortment

under any circumstances

• All registered sellers must abide by Daraz Guidelines and

Policies regarding these prohibited items

• Some examples include narcotics, counterfeit products, alcoholic Click Here

beverages and spirits etc.

• To view the complete list of prohibited items, click the button

Assortment – Restricted Brands
Daraz has a defined list of restricted brands

Sellers will be unable to add these brands in their assortment of

products, until and unless they are an authorized distributor of
that brand

All registered sellers must abide by Daraz Guidelines and Policies

regarding these restricted brands

Click Here
To view the complete list of restricted brands, click the button
Authorization For Assortment
If any seller claims that they are the
only authorized dealer for a specific
brand or product – they must provide
an authorization letter so that Daraz
can restrict that particular brand for
other sellers. Once done, the case is
escalated to QC team for production
restriction. 3-4 working days are
required for Brand Authorization
Letter
Similarly, medicinal products are
displayed as part of a separate
category on Daraz. To add these in
your assortment - an official DRAP
issued license is required to sell
many products in this category and
no item will be allowed on the
website without the presence of
proper documentation
Wish You A
Great Selling Experience

For more tutorials, courses and policies, Visit Daraz University