BUSINESS

CONSULTANCY
PROJECT

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 WEEK 10 –
SITUATIONAL
ANALYSIS
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SEMINARS/
WORKSHOPS

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 Activity 1
• Start a PESTLE in appropriate groups.
• Where can you obtain information from (use of Library databases and
sources)
• What are the six key factors likely to impact on the organisation in the
next five years. Do they represent opportunities or threats?

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 Activity 2
Carry out a simple resources and capabilities analysis based on
what you know to work on the organisation’s internal strengths
and weaknesses.

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 Wrap-up
Your situation analysis should include the following:
• A diagnosis of the external environment:
 The current status of the country/region: Spain (PESTEL)
 The current status of the sector/industry: Research, Development and Innovation Sector (Porter’s 5
Forces)
 The current status of the markets and competitors
 As a result of the above, an identification of five/six key factors likely to impact on the organisation
in the next 3-5 years. Could they be translated into opportunities or threats?
• A diagnosis of the internal environment:
 A brief description of the company, including MVV
 If possible, a description and analysis of the Business Strategy (Corporate, Competitive and Functional)
 An analysis of the organisation’s organisational culture
 The current status of the organization: Protofy.xyz (SWOT)
 An analysis of the resources and capabilities of the organisation (VRIO)
 As a result of the above, an identification of some key factors likely to become a competitive
advantage of the organisation against its competitors
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 Asynchronous Activities – Self-Study

Reading – 4 hours
Read Chapter 8 of the customised text book, which is:
Whittington, R., Regner, P., Angwin, D., Johnson, G. amd
Scholes, K. (2020) Exploring Strategy (12th edn.). London:
Pearson
Chapter 2: Macro-environment analysis
IF YOU HAVE THE FIRST EDITION OF THE CORE TEXT
BOOK - DON'T WORRY - READ CHAPTER 8 which is
Lynch, R (2018) Strategic Management (8 th edn.). Pearson
Education Limited.
Chapter 3: Analysing the Strategic Environment.

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 Asynchronous Activities – Self-Study

MANAGEMENT DIRECT LEARNING JOURNEY – LINK TO

'EXTERNAL ANALYSIS’ - read about the ‘models’ (5 minute
briefings) and look at the ‘checklists’ for SWOT and PEST.
SPEND 1 HOUR HERE.

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 University of Derby, Kedleston Road, Derby, DE22 1GB
T +44 (0)1332 591044 E opendays@derby.ac.uk

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