MEDICAL TOURISM

INDUSTRY IN INDIA
BY ASHISH KUMAR
BE ( CHEM) MBA 4TH YEAR
 Introduction

 Medical tourism (also called medical travel, health tourism or global healthcare) is a
term used to describe the rapidly-growing practice of travelling across international
borders to seek healthcare services. Services typically sought by travelers include
elective procedures as well as complex surgeries, etc.
 Approximately 2 million patients visit india each year from 78 different countries for
their medical treatments, generating $6 billions for the industry which is expected to
reach $ 13 billions by 2026.
 EXTERNAL
ENVIRONMEN
T

MACRO MICRO
ENVIRONMEN ENVIRONMEN
T T
 Demographic

 Ageing of baby boomer population in developed countries

 Shortage of doctors in USA and other developed countries.
 While baby boomer population is often cited as a target demographic for medical
tourism, research suggests the younger generations should also be included as well.
 A study found 81% of medical travellers' were under the age of 50.
 econonomic

 The economic changes within developed countries and particularly USA have helped
to increase the relative attractiveness of receiving offshore medical services.
 Rising the cost of health care in the USA and lower medical payouts will increase the
burden on older americans just at the time in their life when they will have increased
need of care.
 Legal and Political

 Medical tourism industry faces significant legal challenges since the industry spans
across boarders.
 Healthcare is often regulated by national governments as a matter of public policy, so
multiple layers of legislation and case law have to be interpreted in order to identify
legal risks for both the medical tourist and for medical service providers.
 National regulations may not be in lines of state governments, economic or political
unions or trade agreements between nations increase complexity and confusion
regarding jurisdiction and legality.
 Cultural

 Most medical tourists are traveling across the boundaries to receive quality medical or
wellness care at affordable prices, there is need for two sided cultural understanding.
 The diversity in culture may occur due to the difference in geography, nationality,
ethicinity, race, religion and language.
 Less this difference encourage more medical tourists to visit for their treatment .
 Technological

 Increase in efficiency in transportation and communication reduced the cost and time
in transport of goods and resources.
 The increase in movement of people across boarders also results in an increased
tolerance of, understanding of, and appreciation for foreign cultures.
 With improvement in technology, medical procedures are becoming less invasive and
decreasing the discomfort of recovery, patients are more likely to consider traveling
for care and more likely to engage in leisure activities during their stay.
 Key stakeholders

 Central government
Various central government ministries are involved in promoting india as a medical
tourism destination.
1. Ministry of tourism
2. Ministry of commerce
3. Ministry of health
4. Ministry of external affairs
5. Ministry of ayush
6. National accreditation board for hospitals (NABH)
 State government
State Governments have a crucial role in providing on the ground
infrastructure and support for the growth of medical tourism. Some of the
key States, which have significant healthcare providers need to be proactive
in promoting medical tourism.
 Health care industry
Hospitals are the key providers of services and have to take steps to
ensure latest treatment and patient safety and grievance redressal.
Hospitals have to commit to quality of healthcare and transparency in
the prices and outcomes to wind the confidence and trust of the
international patients.
 Commercial players such as Airlines and hotels
Airlines and Hotels also have important role to play in the promotion
of Medical tourism. These commercial players have to coordinate
with Hospitals and travel facilitators to provide seamless experience
to the international patients.
 Medical tourism facilitators
Medical tourism facilitators play a crucial role to provide a bridge
between the medical tourism and the service providers.
Southern and Western States of India have greater concentration of MVT service
providers as is evident from number of JCI accredited hospitals:

 Delhi (JCI accredited hospitals:9)

 Mumbai (6)
 Bangalore (3)
 Chennai (2)
 Hyderabad (2)
 Ahmedabad (2)
 Kolkata (1)
 Nagpur (1)
 Cochin (1)
strength
 Quality service at affordable cost
 Vast pool of qualified doctors
 Strong presence in advanced healthcare eg. Cardiovascular, organ transplant, high success rate in
operations
 International reputation of hospitals and doctors
 Diversity of tourism destination and experiences
 High confidence level in Indian doctorsUse of latest technology
 High success rate
 Increasing shortage of competent medical care staff and specialists in developed countries
 Use of latest technology
 Alternate medical cure like Yoga, Ayurveda, and Homeopathy
weaknesses

 No strong government support/initiative to promote medical tourism

 Low coordination between various players in industry ie. Airline operators,
hotels and hospitals
 Customer perception of unhygienic country
 No proper accreditation and regulation systems for hospitals
 Lack of uniform pricing policies across hospitals
 Poor infrastructure in govt. aided hospitals
 opportunities

 Increased demand for health care services for countries with aging population (U.S, U.K, Japan)
 Fast-paced lifestyle increases demand for wellness tourism and alternative cures
 Shortage of supply in national health system in countries like U.K, Canada
 Demand from countries with underdeveloped health care facilities
 Reduced competitive cost of international travel
 Increase in GDP and forex
 Foreign players entering into the market
 Price difference of treatment in medical in comparison to developed countries
threats

 Strong competetion from countries like Thailand, Malaysia, and Singapore

 Lack of international accreditation as a major inhibitor
 Under investment in health infrastructure
 Foreign players entering into the market
 Lack of government support to promote medical tourism
references

 Gautam, P., & Bhatta, K. (2020). Medical tourism in india: Possibilities and problems of
alternative medical treatment. International Journal of Health Management
and Tourism, 5(3).
 Ministry Of Tourismhttps://tourism.gov.in › filesPDFindia tourism statistics 2022
 https://www.hindustantimes.com/lifestyle/travel/medical-tourism-in-india-top-destinations
-scenarios-and-all-you-need-to-know-101668163467932.html
 Iipa digest