1. How is my industry responding to consumers’ needs and desires?

Which brands are the big players in my industry? 

How are they segmenting their customers, as can be deduced from their marketing, content, and product descriptions?  
What insights can I take from industry and market research to apply to current and future customer segmentation? 
STARBUCKS CUSTOMER SEGMENTATION

NEEDS
• NEEDS

WANTS

DEMAND
CUSTOMER SEGMENTATION MODELS
Models Segmented According To Analysis
Demographic Age, Income, And Marital
Segmentation Status
Geographic Segmentation Country, State, City, Or
Neighborhood
Psychographic Beliefs, Desires, Challenges
Segmentation And Interest
CUSTOMER SEGMENTATION MODELS
Models Segmented According To
Technographic Use Of Mobile And Desktop Devices, Apps, And Programs
Segmentation
CUSTOMER SEGMENTATION MODELS
Models Segmented According To
Behavior Purchase Decisions, Product Use, And Engagement With A Brand
Segmentation
CUSTOMER SEGMENTATION MODELS
Models Segmented According To
Needs-based Product Requirements Of Customer Segments
Segmentation
CUSTOMER SEGMENTATION MODELS
Models Segmented According To
Value Based Revenue Customer Segments Generate.
Segmentation