analysis on charm

sanitary napkin
packaging
LILIs NURDIYANTI Nama
kelompok
NI WAYAN FIANA A. P

MUTIARA NINGSIH K. D

REGGINA RISMAYANI
 Important factors on packaging according to
(Cenadi, 2000)

aesthetic factor

communication factor

identity factor
 The properties of color according to Klimchuc
Krasovec (2007)

blue white
red
green yellow
 aesthetic factor
The use of colors, logos and brands, illustrations, fonts, and
layouts consideration in creating optimal quality visual
appeal in packaging. The layout of this product focuses on
the center as the focus of product information.
 colors layouts

There are five There are several

colors on considerations in
packaging : the layout process:
- Blue - Balance
- Green - Focus
- White - contrast
- Yellow - Proportion
- Red
Logo or
illustration fonts
brand
The illustration of The brand of the - The theme font
snow crystal and packaging is - 3D letters
mint leaves on the
CHARM. It means - Capital letters
package depicts a
that the product is - English language
sense of coolness
made by CHARM
company
communication factor
As a communication medium for a
product, packaging must be easy to see,
understood, and remembered. The sizes
for Cooling Fresh and Cold Sensation are
made large so that it's easy to remember
that this product provides coolness and
gives a cold sensation

This article is located above
"cooling fresh" intended as
an advantage that can be
felt by the wearer.
This article provides
information to buyers
that the packaging
has a total of 16 pcs.
In this article, it is intended that
buyers can find out other
advantages, namely the product
will still feel fresh even if you
sweat or use it in even strenuous
The logo has the words “cold sensation” in blue, above an
image of white snow and mint leaves, indicating that the
product has a minty taste.the enlaraged image aims to
highlight this advantage to potential buyers, and the text
is positioned in the center with larger and sharper letters
for emphasis.
The logo concists of two elements: text and images. The
text includes “mint leaf exstract” in green, representing
the color of mint leaves, and “cold sensation” in blue,
representing the sensation of cold. The logo also contains
small images og mint leaves and pads with blue surface of
the pads.
 Identity factor

The packaging must look

different from others so that it is
easily distinguished from other
similar products and easily
recognized.
 The properties of
color
white
White symbolizes purity,
purity, freshness,
cleanliness, effectiveness,
truth, and contemporary
(Klimchuck and
Krasovec,2007).
blue
According to Klimchuck &
Krasovec (2007), the nature
of blue is thoughtful,
freshness, cleanliness,
gentleness, alertness,
conservativeness, and
introspective.
green
Green symbolizes down to
earth, peaceful, vibrant,
young, fresh, and organic
colors (Klimchuck and
Krasovec,2007).
Green is one of the coolest
colors in the color spectrum
that can have a calming effect.
yellow
Yellow symbolizes life, the
sun, warmth, idealism,
energy, and sportsmanship
and is a positive color
(Klimchuck and
Krasovec,2007)
red
The color red can mean an emergency and a
desire to do something aggressive. In
packaging design, red tends to be used as an
attention catcher (Klimchuck and
Krasovec,2007) The red color is very focused
on the eyes and corresponds to sharp angles so
that the red color can make the visual seem
close and protrude forward (Wirya, 1999).
 Kelompok
satu

Thank you
 jUDU Materi kelima
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