the world of

BIAS
 WHO/WHAT IS YOUR BIAS?

K POP vs. BOLLYWOOD

K DRAMAS VS. PINOY DRAMAS

DANIEL/ KATH vs JAMES/NADINE

 WHAT IS BIAS?

is the tendency to show favorable or

unfavorable preference to an object,
event, or person. It is a lack of
objectivity when looking at something.
The bias can be both intentional and
unintentional.
For example, a person may like one shirt
more than two others when given a choice
because the shirt they picked is also their
favorite color. The person may not realize
why they picked the shirt; it is simply an
unconscious bias towards that color.
However, when a person is biased, they will

knowingly choose for or against an object because of

internal preferences or thoughts. Fans of sports teams

stating their hometown teams are best is an example.

Regardless, whether the team is winning or not, a fan

will often be biased toward a favorable view of their

— RICKI LAKE

team.
 W H AT C A U S E S B I A S ?

Look
T H Eat you,
FAjuggling
CT IS it all!T H AT B I A S I S A
N AT U R A L C O N D I T I O N . H U M A N S A R E
D E S I G N E D T O H AV E O P I N I O N S A N D
E V E N P L AY FAV O R I T E S AT T I M E S .
 Common Types of Bias
Ø Anchoring Bias - this happens when people rely too much
on pre-existing information or the first information they find
when making decisions.
-when we become “anchored” to a specific idea, we end up
“filtering” all new information
 EX. ONE PERSON’S VIEW POINT IS
A N C H O R E D O N T H E I D E A T H AT M A RT I A L
L AW I S G E N E R A L LY B A D B E C A U S E I T
SUSPENDS ALL CITIZENS’ RIGHT AS
Look
W RatI Tyou,
TEN juggling
O N AitCall!
ADEMIC TEXT BOOKS.
B E C A U S E O F T H I S , T H AT P E R S O N
CANNOT SEE THE OTHER SIDE OF THE
N A R R AT I V E W H I C H T E L L S S O M E H O W
T H E B E T T E R S I D E O F M A RT I A L L AW
I M P L E M E N TAT I O N
 Ø Media Bias - this happens when
journalist and news producers select the
events and stories that are reported that
are covered.
E X . A C E RTA I N T V S TAT I O N I S A G A I N S T A
C E RTA I N PRESIDENTIAL C A N D I D AT E WHILE
S U P P O RT I N G A N O T H E R C A N D I D AT E T O W I N T H E
ELECTION, SO THEY WILL FOCUS ON
DELIVERING N E G AT I V E NEWS ABOUT THE
Look
C A N DatI Dyou,
AT Ejuggling
D O N OitTall! S U P P O RT AT A L L A N D V I C E
VERSA.
Or they will invite a set of presidential candidates
who are well known to join a debate while leaving
b e h i n d t h o s e c a n d i d a t e s w h o a r e n o t p o p u l a r.
Ø Confirmation Bias - it is a tendency of
people to favor information that confirms
their existing beliefs
E X . Y O U A R E A D O G L O V E R W H O B E L I E V E S T H AT
DOGS ARE BETTER THAN C AT S . NOW WHEN
S O M E O N E S AY S T H AT C AT S A R E B E T T E R T H A N D O G S
W H I C H I S T H E O P P O S I T E O F W H AT Y O U B E L I E V E I N ,
Look
T HE T atEyou,
N D E juggling
N C Y I S itTall!
H AT Y O U W I L L S E A R C H F O R
I N F O R M AT I O N A N D P R O O F T H AT W I L L S U P P O RT
W H AT Y O U B E L I E V E .
Ø Conformity Bias – this happens when
one makes a wrong or uncomfortable
decision to fit in or to please the group of
peop
EX. IN A WORKPLACE – WHEN YOUR
HIRING TEAM GETS TOGETHER TO A
C A N D I D AT E ’ S A P P L I C AT I O N PA P E R
Look
A N Dat you,
CON juggling
DUCT it all!
A N I N T E RV I E W, Y O U
M AY T E N D T O C O N F O R M T O T H E
D E C I S I O N O F T H E M A J O R I T Y.
 Ø Halo Effect – also referred to as the halo
error; it is a type of cognitive bias whereby our
perception of someone is positively influenced
by our opinions of that person’s other related
traits. The halo effect is something referred to as
the “physical attractiveness stereotype” and the
“what is beautiful is also good” principle.
EX. PEOPLE WHO ARE CONSIDERED
AT TA R A C T I V E TEND TO GET R AT E D
HIGHER ON OTHER POSITIVE TRAITS AS
W E L L .
Look at you, juggling it all!
Among the applicants, only one particular
applicant was completely reviewed because the
manager was impressed with all the awards and
commendations.
THANK YOU !
L O V E , Te a c h e r
JBEE