1.

Who acts as a coordinating agent in a

capitalist economy?

A. Manager
B. Finance Officer
C. Entrepreneur
D. Broker
2. Which of the following is not a definition of Entrepreneurship?

A. It creates opportunities, ensures social justice, instills

confidence and stimulates the economy.
B. It is an important part of the economic growth strategies of
many local and national governments around the world.
C. It refers to a person who sets up a business with the aim of
making a profit.
D. The act of creating a business or businesses while building and
scaling it to generate a profit.
3. Which of the following is the relevance of
Entrepreneurship to SHS Grade 12
students?
A. It generates new wealth in an economy.
B. It aids students from all socioeconomic backgrounds
to think outside the box.
C. It creates opportunities and ensures social justice.
D. It creates job.
4. Which statement is not correct about the status of
entrepreneurship in the Philippines?
A. The number of business establishments formed every year would
generally show an increasing trend.
B. Entrepreneurs are people who can secure resources such as
technology and information to gain distinct, sustainable,
competitive advantages.
C. In 2005, the top 50 Philippine corporations in terms of sales
could be broken down into 25 private domestic firms, 20 foreign
firms, and 5 government-owned and/or controlled corporations.
D. The 22 companies could be identified with 11 families and
individuals, mostly Filipinos of Chinese ethnic background.
5. Which of the following words is not
associated with entrepreneur?

A. Innovative
B. Impulsive
C. Collaborative
D. Creative
6. What is the most common reason given to
people who choose to become
entrepreneurs?
A. To make a lot of money.
B. To escape the long hours associated with
corporate jobs.
C. To be their own boss.
D. To be able to retire early.
 7. All of the following are characteristics
shared by successful entrepreneur EXCEPT:

A. Passion
B. Product/customer focus
C. Risk averse
D. Tenacity despite failures
 8. Which of the following is NOT a common
myth about entrepreneurs?
A. Everyone has the potential to be an
entrepreneur.
B. Entrepreneurs are born, not made.
C. Entrepreneurs are gamblers.
D. Entrepreneurs love the spotlight.
 9. Influence on innovation and job creation
best typifies entrepreneurial firms _________.

A. Impact on society
B. Impact on larger business
C. Economic impact
D. Impact on the Government
10-15. Completely shade the
letter A if the statement is TRUE
and B if the statement is FALSE
10. Entrepreneur and inventor mean
essentially the same thing.
11. Entrepreneurial businesses include
retailing, such as clothing and
furniture stores, but do not include
service businesses.
12. Entrepreneurship only pertains to
starting new business, not existing
firms.
13. The average entrepreneur does
NOT make more money than someone
with a similar amount of
responsibility in a traditional job.
14. The number one characteristic
shared by successful entrepreneurs is
creativity
15. After winning a medal for diving in
Olympics, Cheryl starts a diving
instruction school. This is an example
of a lifestyle firm.
16. They are described as active consumers of
a product

A. Penetrated Market
B. Available Market
C. Potential Market
D. Target Market
17. They are people who are both willing
and capable of buying a particular product
or service in a particular market.

A. Penetrated Market
B. Available Market
C. Potential Market
D. Target Market
18. It is the part of the total population that
has shown some level of interest in
buying a particular product or service.

A. Penetrated Market
B. Available Market
C. Potential Market
D. Target Market
19. It includes specific customers to whom a
company directs its marketing efforts.

A. Penetrated Market
B. Available Market
C. Potential Market
D. Target Market
20. They are customers or clients who are
already using a particular product or
service.

A. Penetrated Market
B. Available Market
C. Potential Market
D. Target Market
21. It is a company’s marketing goals and
objectives combined into a single
comprehensive plan.

A. Market
B. Market size
C. Market share
D. Market strategy
22. It refers to a person or organization that
uses a commodity or service.
A. Market size
B. Need
C. Demographic group
D. Customer growth and development
23. This is an area or arena in which
commercial dealings are conducted.

A. Market
B. Galleon
C. Potential Market
D. Customer
24. This is used to give a general idea of the
size of a company in relation to its market
and its competitors

A. Market
B. Galleon
C. Potential Market
D. Customer
25. This is one part of the total market for a
good or service.

A. Market
B. Market size
C. Market share
D. Market strategy
26. It is also called Total Addressable
Market (TAM).

A. Target Market
B. Market size
C. Market share
D. Market strategy
27. A person or business that purchases a
commodity or service.

A. Market
B. Galleon
C. Potential Market
D. Customer
28. Circumstances in which something is
necessary, or that require some course of action;
necessity.
A. Market size
B. Need
C. Demographic group
D. Customer growth and development
 29. The study of the characteristics of human
populations, such as size, growth, density,
distribution, and vital statistics.
A. Market size
B. Need
C. Demographic group
D. Customer growth and development
30. The number of buyers and sellers in a
particular market.
A. Target Market
B. Market size
C. Market share
D. Market strategy
31-35. Choose the potential market of each
given products and services.
31. School Supplies
A. Students
B. House Wives
C. Hospital Patients
D. Jeepney Drivers
32. Computer Shop
A. Students
B. House Wives
C. Hospital Patients
D. Jeepney Drivers
33. Candies and sweets
A. Kids
B. Adults
C. Hospital Patients
D. Jeepney Drivers
34. Massage center.

A. Students
B. B. House Wives
C. Hospital Patients
D. Employees
35. Gym center.

A. Elderly people
B. House Wives
C. Hospital Patients
D. Models
36. What is the relationship between unique selling
proposition and value
proposition.
A. a framework of each business industry
B. meets your competitors needs wants.
C. persuades another to exchange money for a
product service’s
D. connected with only one particular thing.
37. The following are variables to consider
in behavioral segmentation, except

A. perception
B. brand concept
C. reaction
D. benefits
38. What is the function of Value
Proposition?
A. use to power up sales
B. convince customer to purchase a particular product or
services.
C. customers buying habits
D. provide value to your customers
39. Give example of promotion using
Value Proposition and Unique Selling
proposition.
A. with the slogan “Langhap Sarap”
B. ordinary sari-sari store
C. multinational business
D. fruit shake stand
40. ________________ will determine
entrepreneur possible customers in one
locality.
A. Market design
B. Market strategy
C. market research
D. market size
41. The term behavioral segmentation
refers to:
A. divided based on consumers
B. divided in terms for customers think and believe.
C. divided according to geographical location.
D. divided according to customers behavior pattern as
they interact with a company.
 42. What is market size?
A. tangible things that can be seen.
B. Size of arena where the entrepreneur will play their
business
C. The most important part to the success of the company
D. another variation of segmentation marketing.
43. Considered favorable indicators for doing
business in that particular location.
A. structure of the segment
B. capability of the business
C. size and growth of the segment
D. segmentation marketing
44. Select a type of customer requirement

A. service requirement
B. service-oriented
C. service responsibility
D. service fulfillment
45. This refers to how you sell your products or
services to your customer.
A. Value proposition
B. Selling proposition
C. Unique selling proposition
D. Marketing concept
46. Tips for the entrepreneur on how to create an
effective unique selling proposition to the target
customers, except.
A. Identify and rank the uniqueness of the product or
services characteristic.
B. Very specific
C. Keep it short and simple
D. Completeness of proportion
47. Geographic segmentation refers to:
A. Divided according to geographical location
B. Divided based consumers.
C. Divided in terms for customers think and
believe
D. All of the above
48. Service requirement: _____________ things
or products that cannot be touched but
customer can feel the fulfillment.

A. Tangible
B. Intangible
C. Service
D. Output
49. Tangible things that can be seen
refers to what?
A. Service requirement
B. Output requirement
C. customer requirements
D. Entrepreneurs output
50. What is the first step in conducting a
strategic marketing.
A. Estimate the potential market
B. Estimate the customers who probably dislike
buying your product
C. Estimate the market share
D. Estimate business funding.