THE SALES AND

MARKETING DEPARTMENT
Group 8
Linggas , Bea
Limpangog , Irish
Makipig , Francis Marry
Manulat , Jomar
Lapitan , Jerwin
 ORGANIZATIONAL CHART OF THE SALES
AND MARKETING DEPARTMENT
1. Director of sales and marketing
A hotels director of sales is responsible for overseeing the property’s sales and
marketing plans as they relate to the overall mission statement
2. Sales Manager
The sales manager’s primary duty is to sell the product or service of the company with
which they are employed. He is responsible for conversing with which they are employed.
3. Sales executive
A sales executive sometimes called a sales coordinator typically assists the director of
the sales manager in ensuring consistent usage of hotel facilities.
4. Marketing Manager
A marketing manager works with the hotels advertising and sales manager to promote
the hotels services and amenities.
5. Marketing Executive
Marketing Executive is a profession that requires areas of expertise to successfully
create, implement and promote a company’s brand.
• Develop a public relations plan within your marketing plan.
The GM should be the point for this so the sales persons can be dedicated to selling.
• Develop your own customer relationship management program.
Collect as much information about your guest as possible.
• Develop cost effective mailing pieces targeted to past guests and potential guests that
your profile for the period of time or promotion that you have developed.
Back to the bottle of wine. If your F&B outlet or an organization your community is
sponsoring a wine festival, search the information and mail your promotional piece to them.
• This may sound tribe but MAKE SALES CALLS BASED ON YOUR TARGET
CUSTOMER PROFILES.
For example, what segment of travel within a company appreciates and has the budget to
utilize your facility.
 THE MARKETING MIX
The marketing decisions generally fall into the following four controllable 4 P’s of marketing
categories.

 Product
 Price
 Place (distribution)
 Promotion
 FIGURE 6 CYCLE OF MARKETING MIX
• Product Desions Price decisions
 Bran name  Pricing strategy (skim , penetration, etc.)
 Fuctionality  Suggested retail price
 Styling  Cash and early payment discounts
 Quality  Seasonal pricing
 Safety  Bundling
 Packaging  Price flexibility
 Repairs and support  Price descrimination
 Warranty
 Accessories ad services
Distribution (place ) Decisions Promote Decisions
 Distribution channels  Promotional strategy (push, pull etc.)
 Market coverage (inclusive , selective , or  Advertising
exclusive distribution)  Personal selling and sales force
 Specific channel members  Sales promotions
 Inventory management  Public relations and publicity
 Warehousing  Marketing communication budget
 Distribution centers
 Order processing
 Transportation
 Reverse logistics
• Limitations of the Marketing Mix Framework

The marketing mix framework was particularly useful in the early days of the marketing
concept when physical products represented a larger portion of the economy.
THANK YOU