Module 10 Management

10.1 Management
 10.1 Key words and expressions
brainstorm 集体讨论，头脑激荡
music industry 唱片业，音乐业
dimension 方面，部分
vision 远见，梦想，设想
career goal 职业目标
DJ 唱片骑师，电台音乐节目主持人或唱片音乐节目制作人
vocals 声乐作品，演唱，声乐节目
dance floor 舞池
music company 唱片公司
social norms 社会准则
renewal 更新，重新开始
 10.1 Key words and expressions
reinvention 彻底改造，干一件和以前完全不同的工作
merchandise 吹捧，宣扬，是被接受；宣传品
lesser-known 不为人所知的
megaband 超级乐队
gig 特约演奏
fan club 歌、影迷俱乐部，发烧友俱乐部
studio album 唱片专辑
fan base 发烧友群体，歌、影迷群体
music review 音乐评论
record label 唱片制作公司名称
star rating 评分等级，星级评价
phenomenal 显著的，不寻常额，惊人的 ; 现象的
 10.1 Key words and expressions

core fans 铁杆发烧友

funk 乡土爵士乐，以旋律性和节奏感著称
funk guitar 放克吉他
product placement 产品置入广告
prop 产品特色， =proposition
venue 地点，举办场所
commercial 商业广告
aftershave （剃须后使用的）润肤水
Reading: How Madonna managed
success
2(P96)
(1) E (2) D (3) B (4) C (5) A
Reading: How Madonna managed
success
3(P96)
• -Managers shouldn’t ask staff to do things
they aren’t prepared to do themselves.
• -Managers need to be open to new ideas
and ways of doing things.
 Vocabulary: Verb +noun
combinations
4(P97)
• (other possibilities are given in brackets)
• succeed in business
• achieve success (a great deal, targets)
• set targets
• miss opportunities (targets)
• recognise weaknesses (success)
• learn a great deal
• develop an understanding (a strategy)
 Vocabulary: Verb +noun
combinations
5(P97)
(1) succeeded in
(2) missing
(3) learned
(4) developed
(5) recognised
(6) plan
Vocabulary: Verb +noun combinations
6(P97)
• Madonna has succeeded in business because she
reinvents herself.
• She has always planned a strategy for each stage
of her career.
• She has achieved success through hard work
and determination.
• It’s been important for her to set personal
targets.
• When she has missed opportunities, she’ll learnt
from it.
• She also recognises her weakness and brings in
other people to help.
• Madonna has learnt a great deal from others .
• She realised early on that it’s important to
develop an understanding of the music industry.
 Grammar: Conditionals
1(P98)
(1) C/No, the action didn’t happen.
(2) A/(Note that students might also answer D
which is correct. However it contains a modal
verb so is also the answer to 5)
(3) E
(4) B (Students may wonder why we use ‘were’
and not ‘was’ in this sentence. In fact, both
forms are possible, however we often use the
‘were’ form as part of an expression to give
advice. Note that the Learning Tip refers to this
and the structure reappears in exercise3.)
(5) D
 Grammar: Conditionals
2(P98)
(1) can’t do
(2) would happen
(3) ’d wanted
(4) know
(5) won’t succeed
(6) knew
(7) would have done
 Grammar: Conditionals
3(P98)
(1) C (2) A (3) G (4) E (5) D (6) F (7) B
 Speaking: Case study
4(P99)
• The problems will include:
-their most recent album Talk to the world has
received poor reviews by the music press
-according to the review the group sound
similar to their previous albums
-the review also suggests they haven’t
changed their image or appearance
-since their second album, sales have fallen
-sales of merchandise have fallen.
10.2 Solving problems
 10.2 Key words and expressions
message pad 便笺
manufacturing fault 生产制作中的过错
mobile 手机
flowchart 流程图
redo 重新做
specification 规格，规定，说明
option 可供选择的方案
go-ahead 许可，放行信号，进取心
structural issues 结构上的问题
office furniture 办公家具
recruitment agency 职业介绍所，招聘代理机构
Gantt Chart 甘特图（一种图形化的概述项目活动及进度
情况的水平方向的条状图）
 10.2 Key words and expressions
concert venue 演出场地
badge 徽章
tour 巡回演出
basic package 基本组合
update 更新信息
merchandise budget 宣传品预算

专有名词
Madrid 马德里
Listening: Problems and solutions
1(P100)
(1) Linda is in charge of construction of a
building
(2) The windows don’t fit.
(3) She wants her manager to call her back.
Listening: Problems and solutions
2(P100)
(1) site
(2) windows
(3) south side
(4) four
(5) 1.5
(6) manufacturer
(7) architect
(8) call her
Listening: Problems and solutions
3(P100)
(1) The windows don’t fit.
(2) Send the windows back to the manufacturer
(3) Make the space for the window wider.
(4) Solution A: it will take the manufacturer 16
weeks to redo them, and the architect will need
to do more designs.
Solution B: it’s a bit expensive but the people on
the site are being paid anyway so they can make
the space wider.
(5) The best solution is probably the second solution
(to make the space wider).
Listening: Problems and solutions
4(P101)
• We can worry about…later.
• The main thing is to find a solution.
• What are our options?
• If we do/did/…it will/would…
• My other idea is to…
• It’d have the advantage of…
• Good idea./I agree.
Vocabulary: Managing projects
1(P102)
• in time (+)
• on time (+)
• within budget (+)
• over budget (-)
• under budget (+/-)
• on schedule (+)
• behind schedule (-)
• ahead of schedule(+/-)
Vocabulary: Managing projects
2(P102)
(1) over
(2) on
(3) in
(4) in
(5) ahead
(6) behind
(7) in
(8) in
(9) within
 Vocabulary: Cause and result
3(P103)
• further to/following on from
• so that we are/in order to be
• due to/because of/as a result of
• therefore/so
 Writing: An email
4(P103)
(1) Further to/Following on from
(2) due to/because of/as a result of
(3) In order to/So that we
(4) therefore/so
(5) so
 Writing: An email
5(P103)
Jan Feb March April May June

Tickets printed

Tour dates announced X(28th)

Tickets go on sale

Plan/design merchandise

Merchandise to be delivered

Tour starts X(1st)

10.3 Listening Test: Part Three
progression 前进，上升
career progression 专业提升
studio 节目和制作时，演播室
freelance HR consultant 个体人力资源顾问
workmate 工作火伙伴
dynamic 动力，动态
moan 不满，牢骚
career goal 职业目标
mentor 导师，指导
golden role 准则，指导原则
keen 精明，渴望，热心
professional development 专业发展
10.3 Listening Test: Part Three
peer 同等地位的人，同辈
frustrated 挫败的，失望的
delegate 分工
build relationships 建立关系
monitor performance 监督员工表现
strategic 战略层面的
hands-on 亲身实践的，事必躬亲的
clone 克隆，翻版，复制品
personal strength 个人长处，强项
 Exam practice
1(P104)
(1) Two: Dede McGee and the interviewer.
(2) Eight
(3) Three
(4) Twice
 2(P104)

The questions suggest the main speaker will

probably give advice, opinions and describe
problems.
 3(P104)

(1) C (2) C (3) B (4) A

(5) A (6) B (7) B (8) B
Success will visit you!