Department of Fashion Management Studies National Institute of 

Fashion Technology
 (Ministry of Textiles, Govt. of India)​

Global Fashion Business (DS-3)​

 Assignment 2​

Submitted By:​

Akshay Yadav​(MFM/22/846)
Prasunita Rana (MFM/22/347)
Ralph Lauren Corporation

• Ralph Lauren Corporation is a global leader in

the design, marketing and distribution of luxury
lifestyle products. Headquarters New York City. U.S.A
Chairman Ralph Lauren
• The company was found  in 1967 by American CEO Patrice Louvet
fashion designer Ralph Lauren.
Subsidiaries Polo Jeans Company, LLC
Ralph Lauren Home Collections, Inc.
Ralph Lauren Media, LLC
Ralph Lauren Watch and Jewelry Company SÀRL (50%)
• It is one of the most recognised brands in the RL Fragrances, LLC
fashion industry and operates with help of its
numerous brand names like Blue label, Polo by Revenue $6.26 Billion
Ralph Lauren and Ralph Lauren Purple Label. Workforce 22,000
Timeline
1967 1970 1971 1972 1981 1983

2018 2003 1999 1997 1995

Marketing Mix
 •Apparel

Product  •Footwear
•Accessories
•Fragrances 
•Home Decor
 • 144 Personalized outlets of Ralph Lauren

Place •
•
493 Directly-operated outlets
272 Polo-Factory outlets 
• 77 Club-Monaco outlets.
• Ralph Lauren also own an online store and available around 10 e-
commerce portals
Price & Promotion

• At the end of the 2022, estimated revenues of Ralph Lauren were 6.26

billion dollars 
• Ralph Lauren caters to rich clients from an urban class that does revel in high
prices and best quality as it denotes an elevated status symbol by association.
•  It has adopted a premium pricing policy for all its products and it has helped in
earning good revenues because the profit margin is comparatively greater
• Ralph Lauren has hired an in-house advertising and creative team that creates
and executes various promotional policies to increase and retain its
brand awareness in the consumer market. 
• The company has launched promotion campaigns via advertisements on
television, organising special events and direct-to-consumer marketing.
• Ralph Lauren has put the special focus on digital as well as social media
platforms like Facebook, Instagram ,Youtube and Snapchat
 Competitors 

Brand Industry Headquarters Revenue

Ralph Lauren Fashion Apparel & accessories New York, USA $6.2 B 
 PVH Corp Fashion Apparel & Accessories Manhattan, NY, USA $ 9.15 B
Chanel High Fashion and Accessories London, UK $15.6 B
Burberry High Fashion Westminster, London UK $ 2.1 B

Richemont Luxury Fashion Accessories Bellevue , Switzerland $ 19 B

Hermes Luxury Clothing and Accessories Paris, France $ 12.4 B

 Number of
Distribution
Channels

A distribution channel is the

path used to get a product
from the manufacturer or
creator to the end user

Source: Statista
 Market 
Share of Polo
Ralph
Lauren 
Market share refers to the
portion or percentage of a
market earned by a company
or an organization

Source: Statista
 • North America Revenue. North America revenue increased to $674
million. In retail, comparable store sales in North America were up 21%,
with a 27% increase in digital commerce and a 19% increase in brick

Worldwide   and mortar stores. North America wholesale revenue was up 1% to last
year

Revenue • Europe Revenue. Europe revenue increased to $467 million to last year.

In retail, comparable store sales in Europe were up 77%, with a 145%

2022 increase in brick and mortar stores more than offsetting a 2% decrease
in digital commerce.
• Asia Revenue. Asia revenue increased to $346 million . Comparable
store sales in Asia increased 12%, with a 10% increase in our brick and
mortar stores and a 46% increase in digital commerce.

Source: Statista
 Net
Revenue of
Polo Ralph
Lauren 2007
to 2022
Net revenue, or net income, is
equal to a company's gross
revenue minus all of its
expenses, including fixed
expenses

Source: Statista
 Operating
Income 

Operating income refers to the

adjusted revenue of a
company after all expenses of
operation and depreciation
are subtracted.

Source: Statista
Comparabl
e Store
Sales
Growth
2022

Source: Statista
 Online
Marketshare

Online Market share is the

percentage of the total
sales in the online
platform generated by a
particular company over
a certain period of time

Source: Forbes
Social Media
Analytics &
Insights on
Ralph Lauren
Social media analytics is the
process of collecting and
analyzing audience data
shared on social networks to
improve an organization's
strategic business

Source: Statista
Katherine Noel Valentine
Brosnahan Spade was an
American fashion
designer and entrepreneur.
She was the founder and
former co-owner of the Headquarters New York , US
designer brand Kate Founder Katherine Noel Valentine Brosnahan Spade 
Spade New York founded CEO Joanne Crevoiserat
in 1993 Products Handbag, shoes, wallet, clothing, jewelry,
designer home, accessories
Net Income $1.45 B
Stores 398
 Brand Timeline
In 1993,Katherine Noel Valentine Brosnahan Spade and Andy officially founded Kate Spade
the brand
Nineteen ninety-six was a pivotal year for the brand. It’s when the Council of Fashion
Designers of America (CFDA) awarded Spade the New Fashion Talent in Accessories prize.
By 1998 it had stores in Boston, Los Angeles, and Tokyo.

in 1999, Neiman Marcus Group bought a 56 percent stake of Kate Spade, at an estimated $33
million
In 2002 Spade was named a Glamour Woman of the Year. 

In 2006 Neiman Marcus Group sold Kate Spade to Liz Claiborne, Inc., for $124 million

The Spades left the company a year later, in 2007, and haven’t been involved with it 

Then company rebranded as Fifth & Pacific in 2012, then again to Kate Spade & Company in
2014
In 2017 Coach bought Kate Spade for a reported $2.4 billion; that fall it was incorporated into
Tapestry, Inc.
MARKETING MIX
 PRODUCT

 Kate Spade is a fashion brand that primarily focuses on women's clothing, handbags, accessories, and
footwear.
 The brand's products are designed to appeal to women who want a mix of classic and modern styles.
 Kate Spade's product range includes handbags, wallets, clothing, jewellery, shoes, and other accessories.
 PRICE                                     PROMOTION
Kate Spade's products are positioned as luxury
items and are priced accordingly.
The brand's pricing strategy is based on the
value of the product, the cost of production,
and the target market.
Kate Spade's pricing is typically higher than
average, but the brand often runs sales and
promotions to make its products more
accessible.
 Kate Spade uses a mix of marketing
channels to promote its products.
 The brand's advertising campaigns are
often focused on print and digital media,
as well as social media platforms such as
Instagram and Facebook. 
 Kate Spade also collaborates with
influencers and celebrities to showcase
its products.
PLACE

 Kate Spade products are sold through a variety of

channels, including its own retail stores, department
stores, and online platforms.

  The brand has a strong presence in the United States,

but also has a growing international presence.

  Kate Spade's retail stores are designed to create a

unique shopping experience for customers, with a
focus on visual merchandising and interior design.
Competitors

Global ranking #721 #343 #497 -

NPS 48 6 54 7
Valuation $6.75B $3.29B $600.00M $1.39B
Revenue $1.45 B $6.7 B $ 0.35 B $150 M
Industry Apparel and Apparel Apparel and Accesso Accessories
Accessories and Accessories ries

Headquarters New York New York California Rhode Island

Net sales of
Kate Spade
worldwide
from fiscal
year 2013 to
2022

Source: Statista
Net sales of
Kate Spade
worldwide from
fiscal year 2018
to 2022,
by product
category

Source: Statista
Number of
stores of Kate
Spade
worldwide in
2022

Source: Statista
References

• https://www.globaldata.com/company-profile/tapestry-inc/competitors/
• https://www.statista.com/search/?
q=kate+spade+2022&Search=&qKat=search&newSearch=true&p=1&isRegionPref=-
1&accuracy=and&tabGroup=&sortMethod=&region%5B
%5D=&isoregion=0&interval=0&idRelevance=0&category=0&subCategory=0
• https://www.ralphlauren.com/rl-50-timeline-feat
• https://www.statista.com/statistics/870690/revenue-share-of-polo-ralph-lauren-by-
region/
• https://martinroll.com/resources/articles/strategy/ralph-lauren-a-brand-capturing-the-
american-spirit/
• https://www.youtube.com/watch?v=opZUBhmIgrg
• https://www.youtube.com/watch?v=B_cNEyiBplE
Thank you