Business Plan – Manga Cafe

Abhishek Singh Bisht

Ankit Chauhan
Dhruba Ranjan Sarkar
Himanshi Bisht
Introduction
Need for business Plan

Lack of themed café and restaurants.

Few places for like minded people to meet.

Few places collaborating the idea of reading and eating.

Gaming stations only available separately in malls as arcades

 Business Proposition
The Idea behind Manga Café
is to mix Café with Anime,
Manga and gaming culture
love. Manga Café will offer
its customers the best tasting
beverages in the area. This
will be achieved by using
high-quality ingredients and
strictly following preparation
guidelines
The menu offerings will be
supplemented by free manga
and light novels and
magazines that customers can
read inside the café, also
installing gaming systems for
game lovers and a mini theatre
for anime lovers to view
movies.
01 COLLABORATION OF ACTIVITIES
Café setting with reading, gaming and movie
viewing activities.
Uniqueness
THEMED FOOD ITEMS.
The menu of the Manga Café coffee bar will be
02
built around anime themed food and drinks such

03 MANGA
A Library stocked with the latest mangas and
classic favourites

GAMING CENTER AND MOVIE THEATRE

The fun of gaming and anime movie and shows
04
viewing.
 Marketing through brochures and
Social media awareness

Initial preparation of food for about 50

customers per day Manager hired to handle
operations of the cafe

Chairs accommodating reading,

eating, gaming and viewing Area – 3000 sq ft divided into
interests two floors
1st floor – Café and library
2nd floor – gaming center and
mini theatre
 Target Age Group – 13 - 30 year olds
Target Interest – Animation and comic lovers, gamers,
movie enthusiasts, coffee drinkers, out goers
Manga Café will focus its marketing activities on
reaching the people located close to the coffee bar and on
Target Customer
themed café lovers. These are the customer groups that
are most likely to buy visit the café.

Manga Café will position itself as unique Café where its

patrons can not only enjoy a cup of perfectly brewed
coffee but also spend their time in an ambient
USP environment. Comfortable sofas and chairs, attached
shelves of comics and quiet relaxing music will help the
customers to relax from the daily stresses and entertain
themselves which will differentiate Manga Café from
incumbent competitors.

25-30% of the Food and Beverage service Industry in

Estimated size Delhi-NCR
and Value of Value – Rs. 500 – 1,000 crore
Market
 Competitive Landscape
In the past few years, new brands have set
foot in this city, and existing ones have
expanded to increase their penetration
within this region and capitalize on the
growing eating-out trend. Some of the new
entrants in Delhi/NCR over the past couple
of years include such well-known names
Strengths and unique concepts as Chaayos, Café
• Integration of café culture, Coffee Day, Barista, Starbuckes,
reading culture, media Keventers, Dunkin Donuts, Quiznos, Blue
culture and gaming culture. Frog, Chili’s, [V] Spot Café & Bar,
• Quiet and comfortable Chicago’s Pizza, Cocoberry, Red Mango,
ambience Häagen Dazs, Wagh Bakri Tea Lounge, etc.
• Gaming stations A less-noticed trend is the rise of
• Special benefits to paid Delhi/NCR-based F&B chains such as Café
members Delhi Heights, Mamagoto, etc. that offer
• Quality beverages with quality food and are located on high streets
accompanying food and in shopping malls.
Execution Plan
Revenue Model
Direct Product/ Service Based Business Model
If the startup is based on some salable product or service, basic revenue
model involved is quite simple – profit per sale of product or service. A
product with high specifications and features will definitely be of high
price as compared with the same product of competitor and hence will
narrow down the targeted market unless the concept is strong enough to
force consumers to pay more. On the other hand, a product on lower side
of performance shall not be able to fulfill the need of consumers. Important
thing is to estimate the right price for the product / service with an aim of
capturing the maximum market volume. So the following factors are
considered while deciding the cost of product –

Fixed cost Variable Competitors’ Affordability

associated with expenditure to cost of similar limit of targeted
the setup of provide the product / service consumers.
getting product/ product / service Specifications
service ready for to consumers and features
consumer desired by
consumer in the
product / service
 START-UP REQUIREMENTS
(In Rupees)
TOTAL $584,000 $642,400 $706,640
SALES
Start-up Expenses

Stationery etc. 1,000 Direct Cost of Year 1 Year 2 Year 3

Sales
Brochures 5,000

Rent 12,00,000 Coffee 3,70,000 5,02,000 6,30,000

Financial
beverages
Remodeling 2,00,000

Pastries, 10,95,000 14,24,000 17,52,000

projection
Other 1,00,000

salads, food 30,000 72,000 90,000

TOTAL START-UP EXPENSES 6,06,000
items, etc. 10,00,000 10,00,000 10,00,000
Start-up Assets Membership
Cost (Manga
Cash Required 20,00,000
reading)

Start-up Inventory 1,00,000

Gaming Cost

Other Current Assets 0

Long-term Assets 50,000

Subtotal 27,65,000 29,98,000 34,72,000

TOTAL ASSETS 2,00,000
Direct Cost of
Total Requirements 36,06,000 Sales
 PRO FORMA PROFIT AND LOSS CASH FLOW

YEAR 1
YEAR 1

Cash Received
Direct Cost of Sales 27,65,000

Cash from Operations

TOTAL COST OF SALES 27,65,000
Cash Sales 27,65,000
Gross Margin 19,59,000

Financial
SUBTOTAL CASH FROM OPERATIONS 27,65,000

Gross Margin % 70.84%

projection Expenses
SUBTOTAL CASH RECEIVED

Expenditures
27,65,000

Year 1
Payroll 3,60,000

Expenditures from Operations

Depreciation 5,000

Cash Spending 18,15,000

Rent 12,00,000
SUBTOTAL SPENT ON OPERATIONS 18,15,000
Maintenance 2,00,000

SUBTOTAL CASH SPENT 18,15,000

Utilities/Phone 50,000

Net Cash Flow 1,44,000

Total Operating Expenses 18,15,000
Cash Balance 85,000
Profit 1,44,000
 Risks and Challenges
High rentals Cost of real estate 01

Growing need for lease models 02

High cost of manpower. 03

Expense incurred by the brands in training their 04

staff
 Mitigating risks and challenges

1 Choosing a financially sustainable location to target the maximum amount of customers

and to take advantage of the rent being paid.

2 Getting the right lease term to allow to create goodwill and then cash it in.

3 Determine the reason for the customer coming in – coffee? Food? Get together? Create
experience accordingly.

4 Distinguishing Manga Café from others by providing more than food and beverages.

5 Staying low on staff and providing self help service to customers.

I MAGES
OF SERVICS

Manga Library Café Area Gaming

Station
 MANGA CAFÉ

Thank you