E- COMMERCE

PRESENTATION

PHONEPE
SECTOR : E-WALLET
SR NO. NAME ROLL NO.

1. PATEL FARAZ RIZWAN 2224037

2. PATEL SAQLAIN SOHEL 2224038

3. PATIL SANKET BHAGWAT 2224039

4. QURESHI MOHAMMED KALIM ABDUL LATEEF 2224040

5. ROHIT RAMESH KOMAKULA 2224041

6. SAAD SHAIKH 2224042

7. SAYYED SADIQUE ZAKIR HUSSAIN 2224043

8. SHAIKH FARDEEN ASHFAQUE 2224044

9. SHAIKH FARHAN FAYAZ 2224045

HISTORY AND FOUNDERS
 PhonePe is an Indian digital payments and
financial technology  company headquartered
in Bengaluru, Karnataka, India.
 PhonePe was founded in December 2015, by
Sameer Nigam, Rahul Chari and Burzin
Engineer
In August 2016, the company partnered with 
Yes Bank to launch a UPI-based mobile
payment app, based on the government-
backed UPI platform
Journey
 PhonePe was incorporated in December 2015. In April 2016, the
company was acquired by Flipkart and as part of the acquisition, the
FxMart license was transferred to PhonePe and rebranded as the
PhonePe wallet.
 PhonePe's founder Sameer Nigam was appointed as the CEO of the
company. PhonePe is a UPI-based payment platform. The app enables
the transfer of money from one bank to another. It has other features as
well. Through its mobile app, PhonePe sells products and some services
like groceries, insurance, food, etc.
 ABOUT
Enabling online payment transactions - revolutionary
mobile payment interface which allows money transfer, bill
payments, transactions of up to Rs. 1 lakh per day, 24x7
 Getting cash-back benefits & refunds, online shopping,
the whole gamut of transactions, all through a single app.
A total of 300+ banks have signed up so far. It recently
crossed the two billign digital payment transaction mark
on the app.
PhonePe operates as a market leader with a market share
of 46.3% while Google Pay is trailing with a market share
of 36.4%, as reported on December 7, 2021.  
 CHALLENGES TO PHONEPE
o Workflow standardization is
lacking.
o Compliance with regulations.
o Risk of Fraud.
o Lack of perception.
o Low Trust in Mobile Wallets
o No rewards.
o Workflow standardization is lacking
Due to an increasing customer
base, it was difficult for the client
to keep track of transactions.
Workflow standardization was
needed to make processes more
measurable, to track them, make
comparisons, and learn from
them.
o Compliance with regulations.
There are several legal
requirements for mobile
payment services, including
both financial and consumer
regulations. These regulations
can make it difficult for new
players to enter a new market.
o Risk of Fraud
There are many reasons why
businesses and consumers hesitate to
adopt mobile wallets . Contactless
payment presents unknown risks and
fraud, including leaked data, hackers,
undetected malware, e-wallet
vulnerabilities .
Making technology secure for all
consumers will enable them to adapt.
o Lack of perception
Consumers still perceive that
mobile wallets integration do not
solve anything. They are still not
informed of the benefits of using
mobile wallets over using cash or
credit cards. That is why most of
them still use credit cards and debit
cards for online payment and
buying expensive items.
o Low Trust in Mobile Wallets
 Consumers say that the idea of
using mobile wallet integration is
good but not possible. They feel that
they give up a lot of their control
when using mobile wallets.
 A research carried out by YouGov
shows that 43% of mobile users
don't trust mobile wallets, 38% fear
that if their phones get lost they
might not be able to make any
payment.
o No rewards
 Unlike cards and cash-back
programs, they are no rewards
offered when using mobile wallets.
People using credits and cash have
the opportunity of receiving
discounts, rewards, and coupons.
Financial marketers seeking to boost
the usage of mobile wallets should
take this as an opportunity to get
more consumers.
OPPORTUNITIES TO PHONE PAY
o Rural Areas.
o Payments and Loyalty.
o Increase in Number of
Smartphone Owners.
o Increased Interest in Mobile
Payment
among Smartphone Owners.
o Mobile Banking and Inventive
Mobile Payment Application.
o Rural Areas
 Rural
areas always have a huge
impact on the overall economic
development of any country. In
the same remote are you find
that most people do not have
bank accounts.
By using mobile wallets people
can conveniently create bank
accounts without physically going
to a bank branch
o Payments and Loyalty
Loyalty Payments means an amount
payable to the Xxxxxx under a milk supply
agreement because the agreement is not
terminated before the end of the supply
period of the agreement 
Research shows that most
consumers are reluctant in using a
consumer loyalty program if it is not
accompanied by a Smartphone app. A
total of 69% of people reported that
they continuously use they loyalty
card if it was on their phone.
o Increase in Number of Smartphone Owners.

With the high increase in

Smartphone owners, so is the
number of mobile payment users.
Consumers can only use a
Smartphone to make mobile
payments hence this cannot
happen if do not have one.
o Increased Interest in Mobile
Payment among Smartphone Owners.
More people who own
Smartphones understand and are
interested in cashless payment
than before.
This is evident in the younger and
the more tech-savvy population.
The Federal Reserve survey
pointed out that 3 in 10 people are
open to using cashless payment if
the opportunity arises.
o Mobile Banking and Inventive Mobile
Payment Application
 More banks are now offering mobile
banking services to their customers. A
huge number of mobile owner use this
service to transfer money from one
account to the other, check their
balance and recent transaction.
 This service acts as a catalyst to increase
the use of cashless payment. Financial
institutions have also come up with
inventive applications for mobile
transfer.
Any questions ?
…….