What is Entrepreneurship?

• The Process of
Bearing Risk of
Running a
Business
 Who is an Entrepreneur ?
• A person who takes the risk of converting a
new idea into reality.
The Builder of Indian Industry

J R D TATA
 Requirements to be an entrepreneur
• Innovation,
• Creativity
• Risk Taking
• Organization
 Promoting Entrepreneurship

In India, where over 30 crores people are living

below the poverty line, it is simply impossible for any
government to provide means of livelihood to
everyone.

Such situations surely demand for a continuous effort

from the society, where the people are encouraged to
come up with their entrepreneurial initiative.
• Dhirubhai Ambani alias Dhirajlal
Hirachand Ambani was born on
December 28, 1932, at Chorwad,
Gujarat, into a Modh family. His
father was a school teacher.
Dhirubhai Ambani started his
entrepreneurial career by selling
"bhajias" to pilgrims in Mount
Girnar over the weekends.
• After doing his matriculation at the age of 16,
Dhirubhai moved to Aden, Yemen. He worked
there as a gas-station attendant, and as a clerk
in an oil company. He returned to India in
1958 with Rs 50,000 and set up a textile
trading company.
• Assisted by his two sons, Mukesh and Anil,
Dhiru Bhai Ambani built India's largest private
sector company, Reliance India Limited, from
a scratch. Over time his business has
diversified into a core specialisation in
petrochemicals with additional interests in
telecommunications, information technology,
energy, power, retail, textiles, infrastructure
services, capital markets, and logistics.
• N.R.Narayana Murthy
An Indian IT chief who's really made it big
without dropping his ethical precepts by the
wayside is Nagawara Ramarao Narayana
Murthy, Chairman of Infosys.
• Born in 1946, Murthy's father was a
schoolteacher in Kolar district, Karnataka,
India. A bright student, Murthy went on to
acquire a degree in Electrical Engineering
from Mysore University and later studied
Computer Science at the IIT, Kanpur, India.
• The Infosys legend began in
1981 when Narayana
Murthy dreamt of forming
his own company, along
with six friends. There was
a minor hitch, though-he
didn't have any seed money.
Luckly, like many Indian
women who save secretly
without their husband's
knowledge, his wife Sudha-
then an engineer with Tatas-
had saved Rs 10,000. This
was Murthy's first big break.
 Infosys.
• The decade until 1991 was a tough period when the
couple lived in a one-room house. The second break
came in 1991 when Indian doors to liberalization
were flung open… Murthy grabbed the opportunity
with both hands and has never looked back ever
since. Today, Infosys is the first Indian company to
be listed on the US NASDAQ.

• It provides employment to 85,000 people.

 Food king
• When 27-year old Sarathbabu
graduated from the Indian
Institute of Management,
Ahmedabad, he created quite a
stir by refusing a job that
offered him a huge salary. He
preferred to start his own
enterprise -- Foodking Catering
Service -- in Ahmedabad.
Food king
The Motivating Force of Food King
 What will be the qualities needed to
succeed in this new world?
First and foremost, we need the entrepreneurial spirit.
• Outside India, this spirit has been very evident in the
IT industry.

• 35% of the start-ups in Silicon Valley are by Indians.

• We need to have similar risk-taking ability within the

country as well.
• What they need is the continuous energy and
optimism.

• Entrepreneurs must learn how to overcome

the risk of failure, or of vulnerability.
 Qualities of an Entrepreneur:
1. Common Sense:
2. Specialised Knowledge of the Field:
3. Self Confidence:
4. Ability to Get Things Done:
5. Creativity:
6. Leadership:
 Qualities of an Entrepreneur:

7. Communication Skill:
8. Willingness to take Risk:
9. Willingness to Accept Criticism:
10. Self Motivation and
11. Determination :
 Suggested Areas for Kerala
1. Food sector - Food Processing, Packaging, Cashew
processing, Bakery and confectionery.

2. Fisheries - Fish Hatchery, Processing units,

Aquarium, Sea Food sector,

3. Coir and Handloom sector,

4. Rubber based industries

 Suggested Areas for Kerala
5. Plant tissue culture, Nursery, Horticulture,
Floriculture and Farm management.

6. Diagnostic testing labs – Biochemical tests, water

testing, Environmental testing and medical laboratory
testing.

7. Information Technology Enabled Services, Software

Development and Data analysis.
 Suggested Products
• Decorative papers
• Paper Bags
• Paper board cartons
• Paper cups/plates
• Paper envelopes
• Drinking straws
 Suggested Products
• Paper napkins including
facial tissue napkins
• Gummed tape
• Teleprinter rolls
• Stencil paper
• Toilet paper rolls and
sheets
• Letter pads
 Suggested Products
• Hot water bags Rubber
• Rubber balloons
• Rubber washers
• Rubber eraser
• 'O' ring rubber
 Suggested Products
• Wooden storage shelves
& racks
• Wooden storage
cupboards
• Wooden furniture and
fixtures
 Suggested Products
• Pickles & Chutneys
• Bread
• Tapioca sago
• Tapioca Chips
• Ice Cream
 Suggested Products
• Aquarium
 Suggested Products
• Snacks
• Chips
• Toys